Bob Katter MP
Where his digital presence stands this week, what's quietly working against him, what's landed, and where the next few days of content should go for the Member for Kennedy, based on the same live research used for the Political Intelligence leaderboard.
Where he sits against the field
Pulled straight from the Political Intelligence leaderboard's three ranking tables (23 September 2026 refresh), his row is highlighted in each. This is the context every recommendation below is built against.
Overall (X + Instagram + Facebook + TikTok + YouTube)
| Rank | Name | Combined Reach |
|---|---|---|
| #1 | Anthony Albanese MP | 3,108,700 |
| #2 | Sen. Pauline Hanson | 2,051,900 |
| #3 | Sen. David Pocock | 1,264,270 |
| #4 | Sen. Penny Wong | 917,140 |
| #5 | Sen. Malcolm Roberts | 767,100 |
| #6 | Sen. Ralph Babet | 719,100 |
| #7 | Tanya Plibersek MP | 681,788 |
| #8 | Sen. Jacqui Lambie | 589,810 |
| #9 | Sen. Sarah Hanson-Young | 570,706 |
| #10 | Sen. Jacinta Nampijinpa Price | 520,638 |
| #11 | Bob Katter MP | 492,850 |
Meta only (Instagram + Facebook)
| Rank | Name | Meta Reach |
|---|---|---|
| #1 | Sen. Pauline Hanson | 1,453,000 |
| #2 | Anthony Albanese MP | 1,449,000 |
| #3 | Sen. David Pocock | 1,060,000 |
| #4 | Sen. Jacqui Lambie | 557,900 |
| #5 | Sen. Malcolm Roberts | 541,000 |
| #6 | Sen. Penny Wong | 483,000 |
| #7 | Sen. Jacinta Nampijinpa Price | 447,000 |
| #8 | Bob Katter MP | 435,000 |
| #9 | Sen. Ralph Babet | 418,000 |
| #10 | Sen. Sarah Hanson-Young | 385,000 |
TikTok followers
| Rank | Name | TikTok Followers |
|---|---|---|
| #1 | Sen. Fatima Payman | 257,400 |
| #2 | Sen. Pauline Hanson | 176,900 |
| #3 | Anthony Albanese MP | 144,200 |
| #4 | Sen. Jordon Steele-John | 64,900 |
| #5 | Sen. Lidia Thorpe | 60,100 |
| #6 | Sen. David Shoebridge | 47,000 |
| #7 | Bob Katter MP | 34,800 |
| #8 | Sen. Ralph Babet | 32,900 |
| #9 | Sen. Mehreen Faruqi | 30,700 |
| #10 | Sen. Jacqui Lambie | 29,100 |
Podcast leaderboard (Podscan estimate + YouTube subs)
| Rank | Show | Combined |
|---|---|---|
| #1 | Pauline Hanson's Please Explain | 184,100 |
| #2 | Andrew Leigh MP: Speeches & Conversations | 44,700 |
| #3 | Based with Senator Alex Antic | 19,900 |
| #4 | David Shoebridge YouTube (committee clips) | 8,560 |
| #5 | With David Pocock | 8,450 |
| #6 | Wally's World (Andrew Wallace MP) | 2,500 |
| #7 | Wisdom, Mongrel, Patriot (Bob Katter) | 1,050 |
| #8 | Dan & The Doctor | 894 |
| #9 | Truth Telling with Lidia Thorpe | 851 |
| #10 | The Sarah Hanson-Young Podcast | 601 |
| #11 | Canberra Conversations Podcast | 230 |
| #12 | All Politics Is Local (Carina Garland MP) | 181 |
Same rankings above, visualised. Amber bar is Bob Katter throughout, navy bars are everyone else tracked.
Overall combined reach
X + Instagram + Facebook + TikTok + YouTube added together. He's #11 of the Top 25 ranked, just outside the top 10, added below it at his real rank.
Meta-only reach
Instagram + Facebook only, since that's where most political audiences actually are. He's #8 of 10.
TikTok followers
Now its own tracked board. His account is dormant (see Diagnosis), but the follower count lands at #7 of 10.
Podcast & YouTube leaderboard
Podscan's listener estimate plus YouTube subscribers, for every politician-hosted show tracked. He's #7 of 12, but see the Diagnosis section below for why that number understates the real gap.
Real Engagement leaderboard
| Move | Rank | Name | Platform | Topic(s) | Engagement Rate | Avg. Likes | Avg. Comments | Shares | Checked |
|---|---|---|---|---|---|---|---|---|---|
| – | #1 | Senator Sarah Hanson-Young | TikTok | Opposing AI/data centre expansion, calling for a moratorium to protect artists and culture | 8.57% | 1,330 | 93 | 120 | 17 Sep 2026 |
| – | #2 | Senator David Pocock | TikTok | "Kumar Method" ad pushing a 25% gas export tax (ourgas.com.au campaign) – no new post this week, ~3 months old | 6.56% | 1,662 | 89 | 32 | 29 Jun 2026 (no new post this week) |
| – | #3 | Senator Jacinta Nampijinpa Price | 'Labor's rules hurting aspirational Aussies'; Albanese and Rhys Muldoon 'are mates' (7.6K likes, best performer); NT gas could power Australia 200 years | 5.71% | 3,037 | 274 | — | 17 Sep 2026 (carried forward) | |
| – | #4 | Bob Katter MP | "Backpackers are here for a good time, not a long time" (working holiday visa) | 5.17% | 13,800 | 1,100 | 9 | 22 Sep 2026 | |
| – | #5 | Senator Ralph Babet | 'Selling T-shirts is now newsworthy' (ABC story); No Jab No Pay repeal bill vote (best performer); 'every advantage of a prosperous nation' | 2.31% | 1,806 | 89 | — | 17 Sep 2026 (carried forward) | |
| – | #6 | Senator David Shoebridge | Immigration "race to the bottom" – defends refugees from attacks | 2.13% | 1,000 | 489 | 38 | 23 Sep 2026 | |
| – | #7 | Senator Ralph Babet | TikTok | Reflective clip on "how much things have changed" politically | 2.12% | 632 | 66 | 15 | 22 Sep 2026 |
| – | #8 | Bob Katter MP | TikTok | Parliament speech clip: Reducing Supermarket Dominance Bill 2024 blocked – no new post this week, account inactive over a year | 2.0% | 559 | 137 | 40 | 3 Dec 2024 (no new post this week) |
| – | #9 | Senator David Shoebridge | X (Twitter) | Criticises US embassy "interference" over digital duty of care | 1.69% | 601 | 251 | 136 | 23 Sep 2026 |
| – | #10 | Senator David Pocock | 16 Sep photo post; AI copyright proposal vs Aussie creators (ABC interview); Red Lines Package omnibus bill (26K likes, viral outlier) | 1.59% | 10,386 | 411 | — | 17 Sep 2026 (carried forward) | |
| – | #11 | Senator Sarah Hanson-Young | X (Twitter) | "Well done Angus" – X account largely dormant since May 2026 | 1.54% | 2,600 | 1 | 139 | 9 May 2026 (no new post this week) |
| – | #12 | Senator Pauline Hanson | TikTok | Criticising pro-Palestine/anti-government street protests and school truancy | 1.36% | 2,195 | 205 | 110 | 18 Sep 2026 |
| – | #13 | Senator Jacinta Nampijinpa Price | X (Twitter) | Statement on arrest of federal MP for Solomon – no new post this week, stale ~2 months | 1.25% | 841 | 75 | 104 | 30 Jul 2026 (no new post this week) |
| – | #14 | Senator Ralph Babet | "I can't believe how much things have changed" (pinned-style musing) | 1.18% | 3,600 | 350 | 765 | 22 Sep 2026 | |
| – | #15 | Tanya Plibersek MP | TikTok | Announcing child support reform to close loopholes on withheld payments | 1.01% | 128 | 72 | 3 | 18 Sep 2026 |
| – | #16 | Senator Penny Wong | Darcy Moore tribute (Collingwood captain, Indonesia ties); Indonesia security partnership; Nepal condolence book | 0.96% | 2,187 | 96 | — | 17 Sep 2026 (carried forward) | |
| – | #17 | Senator Jacqui Lambie | TikTok | Part 1 of an interview about AI/data centres – no new post this week, 3 weeks old | 0.94% | 257 | 16 | 32 | 3 Sep 2026 (no new post this week) |
| – | #18 | Anthony Albanese MP | TikTok | International partnerships / "delivering for Australians" on the world stage | 0.86% | 1,166 | 68 | 48 | 23 Sep 2026 |
| – | #19 | Senator Jacqui Lambie | Veterans petition win 'YOU DID IT'; 'anger should not be...'; 'Interview with Claude' part three (AI) | 0.77% | 511 | 51 | — | 17 Sep 2026 (carried forward) | |
| – | #20 | Senator Ralph Babet | X (Twitter) | "New merch alert" (Staunch apparel promo) | 0.77% | 943 | 2 | 30 | 23 Sep 2026 |
Content Performance leaderboard
| Rank | Name | Platform | Topic(s) | Avg. Likes | Avg. Comments | Engagement Rate | Checked |
|---|---|---|---|---|---|---|---|
| #1 | Bob Katter MP | "Backpackers are here for a good time, not a long time" (working holiday visa) | 13,800 | 1,100 | 5.17% | 22 Sep 2026 | |
| #2 | Senator David Pocock | 16 Sep photo post; AI copyright proposal vs Aussie creators (ABC interview); Red Lines Package omnibus bill (26K likes, viral outlier) | 10,386 | 411 | 1.59% | 17 Sep 2026 (carried forward) | |
| #3 | Senator Ralph Babet | "I can't believe how much things have changed" (pinned-style musing) | 3,600 | 350 | 1.18% | 22 Sep 2026 | |
| #4 | Senator Jacinta Nampijinpa Price | 'Labor's rules hurting aspirational Aussies'; Albanese and Rhys Muldoon 'are mates' (7.6K likes, best performer); NT gas could power Australia 200 years | 3,037 | 274 | 5.71% | 17 Sep 2026 (carried forward) | |
| #5 | Senator Sarah Hanson-Young | X (Twitter) | "Well done Angus" – X account largely dormant since May 2026 | 2,600 | 1 | 1.54% | 9 May 2026 (no new post this week) |
| #6 | Senator Pauline Hanson | TikTok | Criticising pro-Palestine/anti-government street protests and school truancy | 2,195 | 205 | 1.36% | 18 Sep 2026 |
| #7 | Senator Penny Wong | Darcy Moore tribute (Collingwood captain, Indonesia ties); Indonesia security partnership; Nepal condolence book | 2,187 | 96 | 0.96% | 17 Sep 2026 (carried forward) | |
| #8 | Senator Ralph Babet | 'Selling T-shirts is now newsworthy' (ABC story); No Jab No Pay repeal bill vote (best performer); 'every advantage of a prosperous nation' | 1,806 | 89 | 2.31% | 17 Sep 2026 (carried forward) | |
| #9 | Senator David Pocock | TikTok | "Kumar Method" ad pushing a 25% gas export tax (ourgas.com.au campaign) – no new post this week, ~3 months old | 1,662 | 89 | 6.56% | 29 Jun 2026 (no new post this week) |
| #10 | Senator Pauline Hanson | Migration: 'Liberal and Labor ignored Australians'; Tony Burke 'Minister for Mass Migration'; 'Labor hiding plans for another MILLION migrants' (best performer) | 1,574 | 156 | 0.38% | 17 Sep 2026 (carried forward) | |
| #11 | Senator Sarah Hanson-Young | TikTok | Opposing AI/data centre expansion, calling for a moratorium to protect artists and culture | 1,330 | 93 | 8.57% | 17 Sep 2026 |
| #12 | Anthony Albanese MP | Metastatic breast cancer PBS listing; gender equality ranking; government-business partnership | 1,318 | 129 | 0.21% | 17 Sep 2026 (carried forward) | |
| #13 | Senator Pauline Hanson | X (Twitter) | Opening Henty Machinery Field Days 2026 | 1,200 | 55 | 0.53% | 22 Sep 2026 |
| #14 | Anthony Albanese MP | TikTok | International partnerships / "delivering for Australians" on the world stage | 1,166 | 68 | 0.86% | 23 Sep 2026 |
| #15 | Senator Malcolm Roberts | Abolish Dept of Climate Change / withdraw from Paris Agreement | 1,100 | 324 | 0.35% | 23 Sep 2026 | |
| #16 | Anthony Albanese MP | "Australia has everything to be a clean energy superpower" video | 1,000 | 894 | 0.25% | 23 Sep 2026 | |
| #17 | Senator Jacqui Lambie | Sanjeev Gupta/Liberty Bell Bay job losses, calls for industry plan | 1,000 | 125 | 0.23% | 22 Sep 2026 | |
| #18 | Senator David Shoebridge | Immigration "race to the bottom" – defends refugees from attacks | 1,000 | 489 | 2.13% | 23 Sep 2026 | |
| #19 | Senator Penny Wong | Representing Australia at UNGA 81st session opening | 983 | 789 | 0.72% | 23 Sep 2026 | |
| #20 | Senator Pauline Hanson | One Nation poll: 62% support super for take-home pay | 943 | 250 | 0.12% | 23 Sep 2026 |
Three things working against him
None of these are content-quality problems: they're distribution and consistency problems, which is the good news: they're fixable without changing his voice or message.
A real 22,000-follower X account has been silent for 18+ months
His real account, @RealBobKatter, has 22,000 followers built up since 2011, bigger than his YouTube and TikTok audiences combined. It's simply gone quiet.
Post something on @RealBobKatter this week: anything. Start by reposting 2-3 clips already used on Facebook/Instagram (zero new production), then spend the first fortnight replying to and quote-posting other MPs on the super-policy story (see Tip 2) rather than posting cold into silence. Borrowed reach rebuilds the account's signal faster than original posts into an empty timeline.
His podcast isn't registering with Podscan, or with AI, at all
The podcast has 14 episodes and a strong 4.6★ rating, but it's essentially invisible to trackers like Podscan because there's no public RSS feed enabled and no transcripts published for any episode, nothing for a crawler to index. That same gap makes him invisible on AI too: ChatGPT and Perplexity read the same kind of crawlable text Podscan does, and neither one surfaces his show when asked directly about Australian politician-hosted podcasts (see "How AI engines see him" below). It's a technical, setup gap, not a content one, and it's also why its YouTube channel sits at just 1,050 subscribers, the lowest of any tracked show.
Two fixes, and neither needs a new recording: (1) turn on a public RSS feed and confirm it's actually submitted to Spotify, Apple Podcasts and Podscan; a private or unsubmitted feed is invisible to every tracker no matter how good the show is; (2) publish a transcript or detailed show notes for each episode, since that's the actual text Podscan (and AI engines like ChatGPT/Perplexity, see below) crawl to identify and rank a podcast. Once that's live, cut 2-3 of the 14 existing episodes into 60-90 second YouTube Shorts / Reels / TikToks (see Tip 3) to give the newly-crawlable show some reach on top of the fix.
His overall reach still sits just outside the national top 10
This isn't a content or effort gap, it's a platform-mix ceiling: 88% of his combined reach sits on Meta, where he's already a strong #8, but he has no equivalent-scale presence on X or TikTok to add to the total. Closing an 11-slot gap doesn't need more original content, it needs the content that's already working to travel further.
One staffer, one afternoon, no camera time from Bob: (1) re-crop the existing backpackers video to 9:16 vertical, a 15-minute export job, not a reshoot; (2) post it to TikTok the same day, punchline on-screen as text for the first 3 seconds, same audio, tagged #auspol and #workingholidayvisa; (3) post it to X as a native uploaded video, not a Facebook link (X's own algorithm suppresses outbound links), caption trimmed to one line, with a same-day reply adding the harder numbers (24 of 29 countries paused, third-year extensions cut from 31,000 to 5,000); (4) within 48 hours, while the visa story is still live nationally, reply directly into it by quote-posting the National Farmers' Federation's own statements on the labour shortage and 1-2 of the agricultural journalists currently bylined on the story. Check next week's Real Engagement numbers for the X and TikTok versions: above roughly 2% engagement on either is the evidence needed to make this a standing Thursday habit rather than a one-off.
What's actually working
His working-holiday-visa post is the #1 ranked post on the entire leaderboard this week
This isn't a good result relative to his own account, it's the single best-performing post on the whole leaderboard this pass, ahead of every other tracked politician on every platform. It landed the same week the government's working holiday visa crackdown became a genuine national story (see Idea 1 below), so the timing wasn't luck: the post was already speaking directly to the anxiety farmers and regional communities are feeling about harvest labour right now.
Even a dormant account can still land
The Supermarket Dominance Bill clip is old, but its 2.0% engagement rate still beats plenty of freshly-posted content from bigger accounts. Combined with Instagram's steady 0.64% rate, the pattern across all three active-ish platforms is the same one flagged last pass: the content itself isn't the problem, reach and consistency are.
Search interest has been sliding for three months
Weekly Google search interest in "Bob Katter MP" peaked at 65 (of 100, relative to his own 12-month high) in the week of 21 June, and has spent most of the last two months in the high teens to low twenties. In the most recent cross-comparable ranking against the other tracked politicians (9 September 2026 pull, not yet refreshed this pass), he sits at a value of 1, tied with several others, and a long way behind Pauline Hanson's dominant 18. This isn't a crisis on its own, but it's the backdrop the reach and content-ops issues above are playing out against: attention is not compounding in his favour right now, which makes this week's viral Facebook post (see Balance above) a genuine opportunity to reverse that if the momentum is followed up on.
What's actually trending right now
Live-pulled 9 Sep 2026 from X's own Trending tab, the #auspol hashtag search, r/australia + r/AustralianPolitics, and real Facebook post engagement, ranked by score or likes. The Opportunity ideas below are built directly from the rows marked as political here.
#auspol chatter on X: top 10 by likes
| Rank | Account | Post | Likes |
|---|---|---|---|
| #1 | @JP__75 | Immigration/culture-war post framed as "common sense" against "Labor's agenda" | 1,957 |
| #2 | @madwixxy | Clip of David Shoebridge's speech quoting Albanese | 985 |
| #3 | @DangerBunker | Attacks the Attorney-General over "far-left" comments | 878 |
| #4 | @CaraMia200 | Anti-Hanson meme tagged #LNPCorruptionParty | 676 |
| #5 | @ChrisNewAccount | Reaction to an ABC 7:30 segment on domestic violence | 473 |
| #6 | @MisinfoFact | Clip: "Albanese dismantles One Nation's agenda" | 377 |
| #7 | @MisinfoFact | Germany's AfD state election win compared to One Nation | 102 |
| #8 | @JulianHillMP | Labor MP backing the social media algorithm opt-out bill | 71 |
| #9 | @ALeighMP | Assistant Minister Andrew Leigh, same algorithm bill messaging | 54 |
| #10 | @ALeighMP | Same algorithm bill messaging, second post | 48 |
Reddit: Top 10 Hot Posts (r/australia + r/AustralianPolitics)
| Rank | Post | Score | Comments |
|---|---|---|---|
| #1 | Flavour you can't see | 1,548 | 172 |
| #2 | Australian students record worst-ever reading and maths results in PISA test | 1,161 | 361 |
| #3 | Startup Harrison.ai lays off Australian staff, pivots to US after $32m govt investment | 927 | 118 |
| #4 | Barnaby Joyce says he's not "Jesus Christ", admits One Nation hasn't modelled super policyPolitical | 664 | 182 |
| #5 | "Reckon They've Forgotten About The Whole Gas Tax Thing Yet" Albo Asks StaffersPolitical | 640 | 116 |
| #6 | 'Exciting' signs of survival as quolls and bandicoots reintroduced to outback | 413 | 8 |
| #7 | Andrew Hastie threatens One Nation with 'costly' fight over 'traitor' claimsPolitical | 386 | 61 |
| #8 | Value of dwellings falls 0.3% | 289 | 78 |
| #9 | PISA takeaways: good internationally, bad historically, private schools win | 228 | 79 |
| #10 | Foreign "AI slopaganda" network targets Australian politicians with deepfakesPolitical | 222 | 45 |
X (Twitter): Top 10 Trending in Australia
| Rank | Topic | Category |
|---|---|---|
| #1 | Vegemite | Trending in Australia |
| #2 | Zelda | Gaming · Trending |
| #3 | Warren PickeringPolitical | Trending in Australia |
| #4 | Hird | Trending in Australia |
| #5 | #thetraitorsau | Trending in Australia |
| #6 | IsraelPolitical | Politics · Trending |
| #7 | Ocarina of Time | Gaming · Trending |
| #8 | RNLI | Trending in Australia |
| #9 | Libba | Trending in Australia |
| #10 | Nintendo | Gaming · Trending |
Real Facebook engagement, political posts only (sorted by likes)
| Outlet | Post | Likes | Shares |
|---|---|---|---|
| ABC News | Blanche d'Alpuget dies | 542 | 53 |
| ABC News | Algorithm opt-out feeds | 289 | 13 |
| ABC News | PM golf club membership video | 121 | 15 |
| ABC News | Voters want greater say / dismay with major parties | 107 | 4 |
| SMH | Blanche d'Alpuget dies | 6 | 0 |
| Crikey | The Snoop: Warren Pickering & more | 0 | 0 |
The political news landscape this week
Cross-checked 9 Sep 2026 across nine AU outlets, ranked by how many outlets carried each story, for national context only. This week's Content Ideas are built from fresh, Kennedy-specific research instead (see the electorate news table below). Real Facebook engagement on these same national stories is in the trending section above, since Facebook has no public "trending" feed of its own, actual post engagement is the closest honest equivalent.
Top Political Headlines: Australia
| Rank | Headline | Outlets |
|---|---|---|
| #1 | Albanese's undeclared golf club membership | 5 |
| #2 | Social media algorithm opt-out bill (+ US pushback) | 5 |
| #3 | Barnaby Joyce / One Nation early-access-super policy | 3 |
| #4 | One Nation's Warren Pickering drug admission | 3 |
| #5 | One Nation overtakes Labor in fresh poll | 2 |
| #6 | Blanche d'Alpuget dies aged 82 | 4 |
| #7 | Australia considers new Israel sanctions | 2 |
| #8 | Andrew Hastie vs. Hanson/Joyce "lying cowards" row | 2 |
| #9 | Declining public trust in politicians | 2 |
| #10 | White Australia Party High Court ruling sought | 1 |
What's happening in Kennedy & North Queensland
Researched 23 September 2026 directly from his own electorate and portfolio: ABC News, Katter's Australian Party press releases, his own bobkatter.com.au site, Hansard, and North Queensland agricultural coverage. This is the basis for the Content Ideas below, not the national headline table above.
Kennedy & portfolio news this week
| Rank | Story | Source | Date |
|---|---|---|---|
| #1 | Working-holiday-visa crackdown: applications paused from 24 of 29 countries, ballot cuts third-year extensions 31,000→5,000; NFF warns of wheat-harvest labour shortage→ Idea 1 above | National, agricultural press | Sep 2026 |
| #2 | His own Question Time exchange: pressed the Treasurer on income-splitting for single-wage families and a $75,000-per-birth payment; government rejected it→ Idea 2 above | Hansard / Parliament | Sep 2026 |
| #3 | Kennedy telecommunications improvements delivered for electorate constituents→ Idea 3 above | bobkatter.com.au press release | Sep 2026 |
| #4 | North Queensland cattle market conditions tracking through the spring selling season | Agricultural press | Sep 2026 |
| #5 | Tropical fruit once rare outside the tropics now booming in capital-city markets→ Idea 4 above | Regional/agricultural press | Sep 2026 |
Where to point content this week
Two lanes: what to actually post about, and how often to post it. Researched 23 September 2026 directly from his own electorate and portfolio: ABC News, Katter's Australian Party and his own bobkatter.com.au releases, and North Queensland agricultural coverage. Idea 1 builds directly off the post that's already this week's #1 performer (see Balance above).
Follow up on the working-holiday-visa story while it's still breaking nationally
His "Backpackers are here for a good time, not a long time" post is already this week's #1 performer on the whole leaderboard (see Balance above), and the story has since gone national: the government has paused working holiday visa applications from 24 of 29 countries and introduced a ballot system cutting third-year extensions from 31,000 to 5,000, with the National Farmers Federation warning of a wheat-harvest labour shortage. This is squarely in Kennedy's own backyard: an electorate that runs on agricultural labour watching Canberra tighten the tap during harvest season.
Put his own Question Time exchange on family payments into a native clip
He pressed the Treasurer directly this month on income-splitting for single-wage families and a $75,000 per-birth payment to arrest the falling birthrate, and government rejected it in favour of incentivising more working parents. It's a real exchange already on the parliamentary record, in exactly his own populist-economic lane, that hasn't yet become a native social post in his own voice.
Turn the Kennedy telecommunications win into a delivery story
His own office has recently published wins on telecommunications improvements for Kennedy electorate constituents, real, local, unglamorous infrastructure delivery that's exactly the kind of story that proves he's working the electorate day to day, not just reacting to Canberra news cycles.
Ride the Far North Queensland tropical fruit story: safe, positive, regional pride
Tropical fruits once rare outside the tropics are now finding a booming market in capital cities, a genuinely good-news regional-economy story with zero political risk. It plays directly to Katter's proud-regional, backer-of-local-industry brand without touching a contested issue.
Repeat what already worked, don't treat it as a one-off
The backpackers post isn't an outlier to be admired and moved on from, it's proof of a format: short, blunt, funny-but-serious, tied to a real news story affecting his own electorate. The next 2-3 posts should consciously reuse that same tone and structure on Idea 1 and Idea 2 above, rather than defaulting back to a different register.
Reply-guy the X reactivation using the live visa conversation
An account dormant since February 2024 restarting with original posts into silence is a slow rebuild. Faster: spend the first two weeks back replying to and quote-posting farm groups, the National Farmers Federation and journalists covering the working-holiday-visa story, which is actively trending in agricultural and regional circles right now. It borrows reach from an existing, live conversation instead of starting cold.
Turn on the RSS feed, add transcripts, then clip it
With 14 episodes already recorded, the fastest fix isn't more episodes: it's making the show findable at all. Enable a public RSS feed submitted to Spotify/Apple/Podscan and publish a transcript per episode (see the Diagnosis fix above), then cut 2-3 existing episodes into 60-90 second YouTube Shorts / Reels built around his strongest soundbites. Fixing the plumbing first means the clips actually have a discoverable show to drive people back to.
Get the backpackers video re-cropped and live on X and TikTok by Friday
Concretely, this week: someone crops the existing Facebook video to 9:16 vertical (15 minutes, any basic editor, no re-filming), uploads it natively to TikTok and X on the same day rather than days later while it's still news, and the office account replies with it directly into the live #auspol visa thread and to the National Farmers' Federation's own posts on the labour shortage, not a cold post into an empty feed (see Diagnosis above for the exact sequence). That borrows an audience that's already talking about this story right now.
How AI engines see him
Both ChatGPT and Perplexity get his identity right when asked directly, but neither surfaces his podcast, even when asked specifically about Australian politician-hosted podcasts. This is the gap Tip 3 targets.
Identity query: "Who is Bob Katter and what is he known for?" (asked logged-out, 9 Sep 2026)
| Sources cited | Result |
|---|---|
| Australian Parliament House, bobkatter.com.au, ABC News | Accurate: KAP founder, regional/agriculture focus. No mention of his podcast. |
Category query: "What are some good Australian politics podcasts hosted by politicians themselves?"
| Engine | Result | Mentioned instead |
|---|---|---|
| ChatGPT | MISSCalled the field "surprisingly small," named only a UK show | Rory Stewart & Alastair Campbell (The Rest Is Politics, UK) |
| Perplexity | MISSCited 29 sources, still didn't surface any tracked client's show | Sen. Alex Antic ("Based"), John Anderson ("Conversations") |
| Google (organic) | No AI Overview triggered: standard web results only, dominated by journalist-hosted shows | N/A |
AI engines like ChatGPT and Perplexity pull from indexable, crawlable web text, not audio or video files, so the podcast itself is invisible to them by default. Three concrete moves: (1) publish a written transcript or detailed show notes for each episode on bobkatter.com.au, since that's the kind of content these engines actually cite; (2) add Podcast schema markup (structured data) to the site so search and AI crawlers can identify it as a podcast rather than generic text; (3) get the show mentioned on a few external pages that already rank well, a KAP press release, a regional news writeup, or a Wikipedia-style listing of Australian politician podcasts, since both engines lean on third-party citations, not just his own site. None of this requires new episodes, just making the 14 already recorded findable.
The numbers behind this briefing
| Platform | Reach | Note |
|---|---|---|
| 288,000 | Strongest platform; this week's #1 post across the entire Content Performance leaderboard (13,800 avg. likes) | |
| 147,000 | 0.64% engagement rate; posting frequency unconfirmed: grid not chronological | |
| TikTok | 34,800 | Now tracked on the leaderboard's TikTok tab at #7 of 10; account dormant, but a 2024 clip still ranks #8 of 43 by engagement rate |
| X (Twitter) | 22,000 | @RealBobKatter, real account, dormant since 20 Feb 2024 |
| YouTube | 1,050 | Lowest of any tracked podcast show; no Podscan estimate for "Wisdom, Mongrel, Patriot" |
Platform mix
Share of his 492,850 combined reach, by platform