YouTube is his fastest-growing channel
Up 2,400 to 12,500, #10 in Parliament
Lonsdale St Studio Political Intelligence
Sen. David Shoebridge
David Shoebridge
Senate281,645
Combined reach▲ 4,913since 28 Oct, excludes Spotify
Instagram 33.7%
Facebook 26.3%
X 18.4%
TikTok 17.2%
YouTube 4.4%
Change since 28 Oct: YouTube ▲ 2,400, Instagram ▲ 1,813, TikTok ▲ 400, X ▲ 300, Facebook – 0 (rounded to the nearest thousand).
▲ Up since 28 Oct▼ Down– No changeRank moves are in places
Overall reach rank
#22 of 230
– No change
Just outside the top 20: 6,218 behind Jason Wood at #21, and 14,296 behind Mehreen Faruqi at #20
YouTube subscribers
12,500
▲ 2,400
#10 in Parliament, up 24% in a week
X engagement
1.70%
▲ 6 places
#15 of 63 on Real Engagement, was #21
Search interest, this week
2.8
▲ 1 place
#7 of 13 politicians, was #8
This week
- His biggest reach gain in three weeks. Combined reach rose 4,913 to 281,645, led by YouTube (up 2,400 to 12,500) and Instagram (up 1,813). He stays #22 of 230.
- Engagement held across all four platforms. TikTok #11, X #15, Instagram #17 and Facebook #22 of 63 sampled accounts, all on posts from this week. His post on the rate decision was his best on Facebook (1.1K reactions).
- The Press Club week followed him. Coverage of the Russian ambassador at his 28 Oct address and his Ukraine stance ran on ("Doormat": Greens leader hit with Putin query, News.com.au, 29 Oct). The SMH reported the Prime Minister seeking budget cuts that bypass a Shoebridge and Taylor veto (4 Nov).
- X turned hostile on his defence of colleagues. 88 of 100 replies read on his post condemning the abuse of Mehreen Faruqi and Steph Hodgins-May were hostile, against 10 of 151 negative comments on Instagram.
- Still no podcast. Nine MPs and senators host a show, and Sarah Hanson-Young's is #1. His YouTube channel grew 24% this week and could carry one.
What's working
What's not
Still no podcast
Nine MPs and senators host a show; Sarah Hanson-Young's is #1 and was named by an AI engine this week
Engagement is steady and current
#11 to #22 of 63 on all four platforms, all on this week's posts
Ukraine coverage is shaping his week
The Russian ambassador at his Press Club address and "Putin query" coverage, 28 Oct to 2 Nov
Cost of living lands
His rate decision post drew 1.1K reactions, his best on Facebook
Facebook slipped 11 places
1.18%, #22 of 63, from #11
Instagram is on his side
53 positive and 10 negative of 151 comments read; "stay strong" under the Faruqi and Hodgins-May post
A pile-on on X
88 of 100 replies hostile on his post defending Faruqi and Hodgins-May
Sixth on TikTok in Parliament
48,400 followers, his strongest board
Facebook comments are limited
His 74,000 Facebook followers can't reply to his posts
Next moves
Platform fixes
1Turn the Press Club address into a pilot episode
Release the address and a short follow-up conversation as the first episode of a fortnightly show, on YouTube and Spotify.
His YouTube is growing fastest, and the material is already recorded.1Start a fortnightly show
Press Club, Estimates and Senate speeches are ready-made episodes. A fortnightly release with a 4.5 rating would score about 65, level with #3 on the board.
2Set out his Ukraine position once, clearly
One short video in his own words, pinned, so coverage has a single source to quote.
The question followed him for a week after the Press Club address.2Put YouTube in every bio
It grew 24% this week and is the second Google result for his name. Link it from Instagram, X and TikTok.
3Profits and the rate rise, with a number
Follow the RBA post with one figure on corporate profits and what it costs households.
His RBA post was his best on Facebook; "corporate profits and inflation" drew 765.3Lift Facebook with native video
His Facebook rate fell 11 places. Post the best TikTok clip natively on Facebook the same day.
4Answer the veto story in 30 seconds
Say what the Greens will and won't block as the PM seeks cuts that bypass a Shoebridge and Taylor veto.
"angus taylor" broke out in searches alongside his name (SMH, 4 Nov).4Use reply controls on X
Limit replies on posts about colleagues, and post those messages first on Instagram, where the response was supportive.
5Stand with colleagues on safer ground
Repost the Faruqi and Hodgins-May message as an Instagram Reel with both of them.
Instagram comments on it were warm; X replies were 88% hostile.5Open Facebook comments on policy posts
His rate decision post was his best on Facebook. Letting people reply lifts the engagement rate.
Platforms
Growing on four platforms, YouTube fastest. No podcast.
Re-read 4 NovEvery follower count below was read from his own profiles on 4 November. Change is against the 23 to 28 October snapshot. Engagement ranks are out of 63 accounts sampled this week (44 last week), so some rank moves come from the larger set.
95,045
▲ 1,813
- Rank of 230
- #15
- Engagement
- 1.49%
- Avg likes, last 3
- 1,351
- Real Engagement
- #17 of 63
Three posts on 3 Nov drew 633 to 1.8K likes.
74,000
– No change
- Rank of 230
- #34
- Engagement
- 1.18%
- Avg reactions, last 3
- 762
- Real Engagement
- #22 of 63
The RBA decision (1.1K), corporate profits and inflation (765), and a post on Mehreen and Steph (422).
X
51,700
▲ 300
- Rank of 230
- #22
- Engagement
- 1.70%
- Avg likes, last 3
- 607
- Real Engagement
- #15 of 63
Three posts on 3 and 4 Nov; the best drew 1.2K likes.
TikTok
48,400
▲ 400
- Rank of 230
- #8
- Engagement
- 1.96%
- Avg likes, last 3
- 829
- Real Engagement
- #11 of 63
Three videos, 1 to 4 Nov; the best drew 1.7K likes.
YouTube
12,500
▲ 2,400
- Rank of 230
- #10
- YouTube board
- #7 of 21
- Format
- Clips
Up 24% in a week, and the second Google result for his name.
Spotify
None
No show
- Politician podcasts
- 9
- Greens hosts
- Hanson-Young
Nine MPs and senators host a show, including Sarah Hanson-Young at #1.
Leaderboards
Twenty-second overall; sixth on TikTok, seventh on YouTube
Dashboard 4 NovThe same top 20 as the New Political Intelligence leaderboard this week: followers for the social platforms, podcast score for Spotify. Facebook and Instagram are shown separately here; the leaderboard combines them as Meta. Arrows show rank movement since 28 October.
Overall reach#22 of 230281,645 followers– No change
Facebook#3474,000 followers– No change
Instagram#1595,045 followers– No change
X#2251,700 followers– No change
TikTok#848,400 followers– No change
✓YouTube#1012,500 subscribers▲ 2,400 subscribers
Engagement
All four platforms between #11 and #22 of 63
Dashboard 4 NovReal Engagement ranks the 63 accounts sampled this week by likes plus comments as a share of followers, so a smaller account that resonates can beat a large one that coasts. Five new top-20 entrants were sampled for the first time (marked NEW).
✕TikTok1.96%#11 of 63▼ 2 places
✓X1.70%#15 of 63▲ 6 places
✓Instagram1.49%#17 of 63▲ 2 places
✕Facebook1.18%#22 of 63▼ 11 places
Benchmark: #1 this week is Tony Burke on TikTok, at 14.26%.
Real Engagement, top 10 plus his other rows
His ranks of 63: TikTok #11, X #15, Instagram #17, Facebook #22.
| # | Name | Platform | Rate | Avg likes | Avg comments | Move |
|---|---|---|---|---|---|---|
| 1 | Tony Burke | TikTok | 14.26% | 757 | 46 | NEW |
| 2 | Larissa Waters | 12.92% | 10,527 | 646 | NEW | |
| 3 | Matt Canavan | TikTok | 8.12% | 391 | 26 | NEW |
| 4 | Pauline Hanson | TikTok | 6.17% | 10,409 | 841 | ▼1 |
| 5 | Jacinta Nampijinpa Price | 5.18% | 17,733 | 2,832 | ▲9 | |
| 6 | Bob Katter | TikTok | 5.03% | 1,653 | 97 | ▼2 |
| 7 | Larissa Waters | TikTok | 4.39% | 1,330 | 70 | NEW |
| 8 | Jacqui Lambie | TikTok | 4.14% | 1,059 | 161 | ▼2 |
| 9 | Larissa Waters | X | 2.39% | 1,489 | 256 | NEW |
| 10 | David Pocock | TikTok | 1.97% | 491 | 56 | ▼3 |
| 11 | David Shoebridge | TikTok | 1.96% | 829 | 118 | ▼2 |
| 15 | David Shoebridge | X | 1.70% | 607 | 272 | ▲6 |
| 17 | David Shoebridge | 1.49% | 1,351 | 66 | ▲2 | |
| 22 | David Shoebridge | 1.18% | 762 | 108 | ▼11 |
All four of his rows are built on posts from 1 to 4 November, so this is current activity. His X rate rose from 0.82% to 1.70%.
Content performance
Instagram is his strongest platform on likes
Dashboard 4 NovThe same 63 sampled accounts, ranked by average likes or reactions on the latest three posts. This rewards audience size, so read it alongside Real Engagement.
✓Best post · Facebook1.1K reactionsThe RBA rate decision
✕Hardest reception · X88 of 100Replies hostile on his post defending Mehreen Faruqi and Steph Hodgins-MayOpen post ↗
✓Most discussed · TikTok116 comments"Turning the heat up on gas corporations, not on you"Open post ↗
✕Weakest post · Facebook422 reactionsMehreen and Steph
His Facebook posts aren't linked because comments and post links were limited on his page this week.
| # | Name | Platform | What was posted | Avg likes | Rate | Move |
|---|---|---|---|---|---|---|
| 1 | Jacinta Nampijinpa Price | ATO Commissioner's $928,980 salary (48.8K reactions, 9.3K shares); "most people just want a safe home" (3.1K); video post | 17,733 | 5.18% | ▲5 | |
| 2 | Larissa Waters | No post since 28 Sep. Latest: "Some important news from me" (24K likes); bushfire weekend warning; Gaza | 10,527 | 12.92% | NEW | |
| 3 | Pauline Hanson | TikTok | 4 Oct video (24.9K likes); 13 Oct video (5.5K); 2 Nov video (846) | 10,409 | 6.17% | – |
| 4 | Pauline Hanson | 2 Nov post (22K likes); two 3 Nov posts (2.2K and 750) | 8,304 | 1.85% | ▲6 | |
| 5 | Pauline Hanson | "No one's talking about this rort" (12.5K reactions, 2.4K shares); thanks to Chris Kenny (4.6K); "mass migration, net zero, overspending" (2.3K) | 6,467 | 0.66% | ▲3 | |
| 6 | David Pocock | 'The Australia our kids will inherit' (12K likes, 27 Oct); new hats, 'it's time we get paid for our gas' (5.7K); Gungahlin town hall invite (226) | 5,965 | 0.88% | ▼5 | |
| 7 | Penny Wong | 22 Oct post (7K likes); 1 Nov post (1.7K); 26 Oct (337) | 2,988 | 1.32% | ▲5 | |
| 8 | David Pocock | 'Parliament should be looking at other options to reduce inflation' (5K reactions, 610 comments); new hats / gas (3.4K); Gungahlin town hall (84) | 2,828 | 0.79% | ▲8 | |
| 9 | Anthony Albanese | "Good mates work together" (3.1K reactions); "what happens overseas affects Australian workers" (2.4K); "in a rapidly changing world" (2.1K) | 2,533 | 0.57% | ▼2 | |
| 10 | Bob Katter | 'Iconic photo' post (7.2K likes, 29 Oct); Treasurer confronted on fuel self-sufficiency (228); 'Parliament under the microscope' (57) | 2,507 | 1.71% | ▼1 | |
| 21 | David Shoebridge | Three posts on 3 Nov (633 to 1.8K likes) | 1,351 | 1.49% | ▲4 | |
| 29 | David Shoebridge | TikTok | Three videos 1 to 4 Nov (top: 1.7K likes) | 829 | 1.96% | ▼11 |
| 30 | David Shoebridge | RBA decision (1.1K); corporate profits and inflation (765); Mehreen and Steph (422) | 762 | 1.18% | ▼9 | |
| 38 | David Shoebridge | X | Three posts 3 to 4 Nov (top: 1.2K likes) | 607 | 1.70% | ▼3 |
Spotify
Nine MPs and senators have a podcast. The Greens leader still doesn't.
Read 4 NovEvery current federal MP and senator who hosts a show, ranked on release frequency and rating, 50/50. Spotify does not publish listener counts. This week Alex Antic (4 Nov) and Sarah Hanson-Young (3 Nov) released new episodes.
✕His podcastNoneNine MPs and senators host a show
Greens on the board#1Sarah Hanson-Young, score 91
✓YouTube12,500Up 24% in a week: a ready home for a show▲ 2,400
| # | Show | Rating | Latest | Score | Move |
|---|---|---|---|---|---|
| 1 | The Sarah Hanson-Young Podcast | 4.6 (28) | 3 Nov | 91 | – |
| 2 | With David Pocock | 4.9 (73) | 15 Oct | 68 | – |
| 3 | The Good Life: Andrew Leigh in Conversation | 4.9 (23) | 1 Oct | 65 | – |
| 4 | Wally's World (Andrew Wallace MP) | No rating | 28 Oct | 58 | – |
| 5 | Based with Senator Alex Antic | 4.9 (230) | 4 Nov | 53 | – |
| 6 | Andrew Leigh MP: Speeches & Conversations | 5.0 (1) | 23 Oct | 52 | – |
| 7 | Wisdom, Mongrel, Patriot | 4.2 (10) | 19 Oct | 51 | – |
| 8 | Truth Telling with Lidia Thorpe | 4.8 (23) | Jun 2025 | 44 | – |
| 9 | Dan & The Doctor | 5.0 (11) | Nov 2025 | 44 | – |
What a show would give him
| Greens already on the board | Hanson-Young #1 (91) |
| Score for a fortnightly show, 4.5 rating | about 65, level with #3 |
| AI podcast question, 4 Nov | Not named; Hanson-Young named by Perplexity |
| Ready-made material | Press Club address, Estimates, Senate speeches |
His YouTube channel grew 24% this week and already appears second in Google results for his name. A show released there and on Spotify would build on the audience that is already growing.
Search and sentiment
Seventh most searched, up one
Google Trends 4 NovThe heat table shows each person's weekly search interest against their own 12-week peak (100); his row is added below the top 10. The ranking beside it puts 13 politicians on one shared scale.
✓Search rank#7 of 132.8 interest, shared scale▲ 1 place
Interest2.8His peak was the week of 24 Sep, before he became leader
angus taylor Breakout
Search sentiment
The tone of what people searched alongside each name, 29 Oct to 3 Nov. Red leans negative, green leans positive, blue neutral, yellow unclear.
| Name | Sentiment | What drove it |
|---|---|---|
| Anthony Albanese | Neutral | anthony albanese wifeanthony albanese agewhere is anthony albanese today Breakoutjim chalmers ▲ 60% |
| Pauline Hanson | Leans negative | pauline hanson domestic violence quote Breakoutpauline hanson burqa 2017 ▲ 100%pauline hanson go fund me Breakoutfire the liar campaign Breakout |
| David Pocock | Neutral | senator david pocockdavid pocock partywho is david pocockemma palandri |
| Penny Wong | Neutral | penny wong agepenny wong wife ▲ 50%penny wong mother Breakout |
| Tanya Plibersek | Unclear | tanya plibersek husbandtanya plibersek office Breakout |
| Jacqui Lambie | Neutral | senator jacqui lambie ▲ 110%jacqui lambie military service ▲ 50% |
| David Shoebridge | Neutral | greens leaderdavid pocockangus taylor Breakout |
| Ralph Babet, Malcolm Roberts, Fatima Payman, Sarah Hanson-Young | No data | Google lists no related searches when volume is low. Their high squares are against their own small peaks. |
Public sentiment
The same week read three ways, 29 Oct to 4 Nov. Comments are every top-level comment or reply loaded on his 3 Instagram posts, 3 TikToks and 2 X posts, up to about 100 each. His Facebook page limits comments. Comments on his own pages lean towards supporters, except on X.
This weekCurious on GoogleSplit in his commentsCritical in the news
Google search terms
What people searched with his name
3 neutral
greens leaderdavid pocockangus taylor Breakout
Social media comments
511 read on his 8 posts this week
100 positive · 231 constructive · 166 negative · 14 off-topic
"Stay strong"Under his Instagram post backing Faruqi and Hodgins-May. On X the same message drew 88 hostile replies of 100
Most negative comment"No one is voting for you lot"An X reply to his post backing Faruqi and Hodgins-May. Most of the 166 negative comments were on X
Instagram: 53 positive, 10 negativeTikTok: 21 positive, 109 constructive, 20 negativeX: 26 positive, 136 negative
News headlines
4 stories involving him
3 critical · 1 neutral
"Doormat": Putin query · News.com.auShoebridge and Wong clashes · Canberra Times ↗"Odd bedfellows" (opinion) · CityNews ↗Shoebridge and Taylor veto · SMH ↗
PositiveNeutral or constructiveUnclearNegativeOff-topic
12-week search interest by politician's name, top 10 overall plus him
Weeks starting 13 Aug to 29 Oct (the last week is 29 Oct to 3 Nov). Each number is how much Australians searched that person's name on Google that week, scored against their own busiest week of the 12 (= 100). 50 means half as many searches as their peak; 0 means too few to register. Darker means closer to their peak. Read each row on its own; the shared ranking below compares people. His peak was the week of 24 Sep, before he became leader (30 Sep).
Most searched this week, 29 Oct to 3 Nov
One shared scale, anchored on Pauline Hanson. Movement against 23 to 27 Oct. Trends had no complete data for 4 Nov.
| # | Name | Interest | Move |
|---|---|---|---|
| 1 | Pauline Hanson | 40.8 | – |
| 2 | Anthony Albanese | 17.7 | – |
| 3 | Bob Katter | 6.7 | ▲2 |
| 4 | Penny Wong | 4.3 | ▲3 |
| 5 | Fatima Payman | 4.1 | ▲1 |
| 6 | David Pocock | 3.2 | ▼2 |
| 7 | David Shoebridge | 2.8 | ▲1 |
| 8 | Jacqui Lambie | 2.5 | ▼5 |
| 9 | Malcolm Roberts | 1.2 | – |
| 10 | Tanya Plibersek | 0.6 | – |
What people search alongside his name
Rising searches in Australia, 29 Oct to 4 Nov, read on 5 November. Breakout means growth above 5,000%.
| Term | Growth | Likely signal |
|---|---|---|
| angus taylor | Breakout | Searched alongside his name as the Prime Minister sought budget cuts that bypass a Shoebridge and Taylor veto in the Senate (SMH, 4 Nov). |
His name is now being searched in the context of Senate numbers, which is a leader's profile.
AI search: what five AI engines say about him
ChatGPT, Perplexity and Google checked on 4 Nov; Claude and Gemini added on 6 Nov. ChatGPT run in Temporary Chat. Perplexity run logged in. Google and Gemini run signed out. Claude run in an incognito chat with web search.
| Question | ChatGPT | Perplexity | Google AI Overview | Claude | Gemini |
|---|---|---|---|---|---|
| "Who is Senator David Shoebridge?" | Accurate Greens leader since September 2026, succeeding Larissa Waters; NSW senator since 2022, former barrister. No podcast or YouTube mention. | Accurate Leader of the Australian Greens, NSW senator since 2022. No podcast mention. | No AI Overview Knowledge panel; his own YouTube channel is the second result. | Accurate Greens leader since September 2026, with Steph Hodgins-May as deputy; former barrister and NSW MLC; AUKUS critic known for Estimates questioning. No YouTube mention. | Accurate Greens leader and NSW senator since July 2022; former barrister, Woollahra councillor and NSW MLC. No YouTube mention. |
| "Which federal politicians host their own podcasts?" | Miss Named Leigh, Wallace, Repacholi and Reid, and Katter's staff-hosted show. | Miss Named Leigh, Antic, Pauline Hanson and Sarah Hanson-Young. | Miss Named Alex Antic only. | Miss Named Wallace, Repacholi and Reid, and Leigh; said it found no current show hosted by a sitting senator. | Miss Named David Pocock with the wrong show, and Malcolm Turnbull; listed Sarah Hanson-Young among Greens senators producing audio and video content, without naming a show. |
What this means: all five engines are current on his leadership. Google lists his own YouTube channel second for his name, the first sign of the channel being found. He has no show for the podcast question to find.
Social trends
The US midterms and the Melbourne Cup led the week
Google and X, 4 NovGoogle's Trending Now list for Australia (past seven days) and X's trending list, both read on 4 November and not filtered to politics.
Google: top 10 trending searches
Of 1,155 trends this week.
| # | Term | Volume | Started |
|---|---|---|---|
| 1 | us midtermsPOLITICAL | 500K+ | 3 days ago |
| 2 | james talaricoPOLITICAL | 20K+ | 11 hours ago |
| 3 | abdul el-sayedPOLITICAL | 20K+ | 2 days ago |
| 4 | michigan senate racePOLITICAL | 10K+ | 11 hours ago |
| 5 | todd russell | 20K+ | 19 hours ago |
| 6 | jesus de miguel | 20K+ | 21 hours ago |
| 7 | cnnUNCLEAR | 20K+ | 18 hours ago |
| 8 | florida plane crash | 100K+ | 2 days ago |
| 9 | melbourne cup winners | 1M+ | yesterday |
| 10 | pump water bottle recall | 20K+ | 21 hours ago |
X: top 10 trending
A snapshot on 4 Nov. US midterm topics filled most of the list; #melbournecup2026 sat at #15 and "The RBA" at #25.
| # | Topic | Category |
|---|---|---|
| 1 | TexasPOLITICAL | Politics |
| 2 | TrumpPOLITICAL | Politics |
| 3 | DemocratsPOLITICAL | Politics |
| 4 | #Midterms2026POLITICAL | Politics |
| 5 | DemsPOLITICAL | Politics |
| 6 | AmericaPOLITICAL | Politics |
| 7 | #GMMTVNEXT | Only on X |
| 8 | SenatePOLITICAL | Politics |
| 9 | MississippiPOLITICAL | Politics |
| 10 | IranPOLITICAL | Politics |
What this means for him
The rate rise
4.85%The RBA's fifth rise this year is the week's biggest political story.
▲ His post on the decision was his best on Facebook (1.1K reactions).US midterms
Top of both lists#1 on Google and most of X's top 10.
Leave it.
National news
Rates, the Prime Minister's trip and Newspoll
News pass 4 NovRanked by how many outlets carried each story, 29 October to 4 November. The rate rise (#1) and the budget savings debate (#4) connect to his corporate profits message. Coverage of him this week is in New South Wales and Greens news below.
NSW and Greens news
Ukraine, the Press Club and Senate numbers
Read 5 Nov for 29 Oct to 4 NovFrom news searches for his name and for New South Wales politics limited to 29 October to 4 November, read on 5 November.
| # | Headline | Source | Date |
|---|---|---|---|
| 1 | "Doormat": Greens leader hit with Putin query | News.com.au | 29 Oct |
| 2 | What the Shoebridge and Wong clashes really reveal about the Greens paywall | The Canberra Times | 31 Oct |
| 3 | "Odd bedfellows" betray Ukraine's struggle (opinion) | Canberra CityNews | 2 Nov |
| 4 | Under pressure on inflation, the PM seeks cuts to bypass a Shoebridge and Taylor veto | SMH, WAtoday | 4 Nov |
| 5 | Chris Minns warns the expected rate rise will see shops close that don't reopen | The Guardian | 2 Nov |
| 6 | Minns braces for a political "hit" as the national gun buyback begins in NSW | The Australian, NSW Government | 1 to 2 Nov |
| 7 | Medical bodies warn Minns over pharmacist prescribing | SMH, RACGP | 2 to 4 Nov |
| 8 | The Sydney suburbs left exposed as the government fails to deliver flood levees | SMH | 30 Oct |
| 9 | Minns backflips on takeaway coffee cups after media and business backlash | The Guardian | 29 Oct |
Rows 1 to 4 involve him directly. Rows 5 and 8 are NSW cost-of-living and climate stories on Greens ground.
Method
Where the numbers come from
Every source in this briefing was read on 4 November 2026 for the week of 29 October to 4 November, in a signed-in browser: follower counts, the latest three posts per account, Spotify, Google Trends, Google Trending Now, X trending, national news, and the AI search check. Movement is against the 23 to 28 October snapshot.
Every rank comes from this week's New Political Intelligence leaderboard. The boards cover the top 20 federal politicians by combined reach; the top 25 are measured every week, and all 230 MPs and senators were checked on 29 October. Ranks "of 230" use this week's counts for the top 25 and the 29 October counts for everyone else. Instagram counts are exact, from profile headers.
Engagement rate is likes plus comments on the three most recent own posts, divided by followers on that platform. Pinned posts are skipped. This week 63 accounts were sampled (44 last week), adding Alex Antic, Matt Canavan, Julian Hill, Tony Burke and Larissa Waters; rows marked NEW were not sampled before. Where an account posted nothing new, its latest three posts are still the sample. Facebook rounds follower counts to the nearest thousand and hides exact post dates.
Spotify ranks every current federal MP and senator who hosts a show, scored 50% on release frequency (last six episodes) and 50% on rating, with shows that released in the last 90 days ranked first. Spotify does not publish listener numbers.
The search table covers 29 October to 3 November because Google Trends had no complete data for 4 November. X trending is a snapshot from 4 November. AI answers vary from run to run; these are the runs from 4 November. His 12-week search row, rising searches and New South Wales news were read on 5 November for the same week, from news searches limited to 29 October to 4 November.
Client rows are highlighted in blue. Platform icons: Font Awesome Free (CC BY 4.0). Comments in Public sentiment were read on 6 November.
David Shoebridge
Senate276,732
Combined reach▲since 22 Oct, excludes Spotify
Instagram 33.7%Facebook 26.7%X 18.6%TikTok 17.3%YouTube 3.6%
▲ Up since 22 Oct▼ Down– No changeRank moves are in places
Overall reach rank
#22 of 230
New ranking basis
Just outside the top 20. Faruqi is #20 on 295,784, about 19,000 ahead
Facebook engagement
1.89%
▲ 21 places
#11 of 44 on Real Engagement, was #32
TikTok engagement
2.97%
▲ 14 places
#9 of 44, was #23. Into the top 10
Search interest, this week
2.7
▼ 2 places
#8 of 13 politicians, was #6
This week
- Press Club debut as leader, 28 Oct. Lifting the tax-free threshold to $26,000 and a $1,092 supplement for income support, paid for by taxing gas exports and mining. The Parliamentary Budget Office puts the cost at $22 billion a year.
- Data privacy was his best material. His post on Palantir and bank data drew 2.4K reactions on Facebook and 3.3K likes on TikTok, his top post on both.
- His engagement jumped. Facebook rose 21 places to #11 of 44 on Real Engagement and TikTok rose 14 places into the top 10, both on posts made this week.
What's working
What's not
Data privacy cuts through
Palantir post: 2.4K Facebook reactions, 516 shares, 3.3K TikTok likes
Search interest is fading after the leadership spike
2.7 this week, #8 of 13, down from #6; 17% of his 30 September peak
Engagement jumped on Facebook and TikTok
Facebook ▲21 places to #11; TikTok ▲14 places to #9
No podcast, and AI doesn't find his channel
Not on the 9-show Spotify board; Google's AI cites a 10 News clip, not his YouTube
A costed national pitch
PBO-costed tax and welfare package; covered by ABC, Yahoo and ACM, 27 to 28 Oct
Next moves
Platform fixes
1"What $1,092 means for you"
Short clips for a nurse, a student, a pensioner and a tradie, each showing what the tax-free threshold and supplement are worth to them.
Turns a $22 billion costing into a household number.1Start a fortnightly show
Built from the Press Club address, Estimates and Senate speeches. On Spotify and YouTube, linked from his APH profile.
2"Who has your data?"
A series on Palantir, bank data and the biometric data deal with the US, one clear question per clip.
His best performer this week on Facebook and TikTok.2Pin the full Press Club address on YouTube
Give search engines and AI something of his own to cite, not a news clip.
3Menindee, again
Lowest water in five years and new fish-death warnings. A to-camera piece on river health and who gets the water.
NSW story, 28 Oct, squarely Greens ground.3Put TikTok's best clips on Instagram
The Palantir clip drew 3.3K likes on TikTok. Instagram, his biggest audience, should get the same clip as a Reel.
Platforms
Growing on all five social platforms. No podcast.
Re-read 28 OctEvery follower count below was read from his own profiles on 28 October. Change is against the 15 to 22 October snapshot. Spotify does not publish follower numbers; its card shows whether he has a show among the nine politician-hosted podcasts.
93,232
▲ 738
- Engagement
- 1.03%
- Avg likes, last 3
- 885
- Real Engagement
- #19▲1
- Meta board
- #20 of 21
His post calling the shackling of women in childbirth "barbaric" drew 1.4K likes, his best on Instagram.
74,000
▲ 1,000
- Engagement
- 1.89%
- Avg reactions, last 3
- 1,135
- Avg shares
- 196
- Real Engagement
- #11▲21
The Palantir and bank data post drew 2.4K reactions, 613 comments and 516 shares.
X
51,400
▲ 100
- Engagement
- 0.82%
- Avg likes, last 3
- 341
- Real Engagement
- #21▼4
- X board
- #16 of 21
Home Affairs sharing data with the US drew 526 likes, his best on X this week.
TikTok
48,000
▲ 100
- Engagement
- 2.97%
- Avg likes, last 3
- 1,334
- Real Engagement
- #9▲14
- TikTok board
- #6 of 21
The Palantir clip drew 3.3K likes, about ten times his other two clips.
YouTube
10,100
▲ 100
- YouTube board
- #8 of 21
- Format
- Clips
Google's AI Overview cites a 10 News clip of him, not his own channel.
Spotify
None
No show
- Politician podcasts
- 9
- Greens hosts
- Hanson-Young
Nine MPs and senators host a show, including Sarah Hanson-Young at #1. Perplexity lists him only as a podcast guest.
Leaderboards
Twenty-second overall, just outside the top 20
Dashboard 28 OctWhere he sits against the field on each board: followers for the social platforms, podcast score for Spotify. Arrows show rank movement since 22 October.
Engagement
Facebook up 21 places, TikTok into the top 10
Dashboard 28 OctReal Engagement ranks the 44 accounts sampled this week by likes plus comments as a share of followers, so a smaller account that resonates can beat a large one that coasts.
Real Engagement, top 10 plus his other rows
His ranks of 44: TikTok #9, Facebook #11, Instagram #19, X #21.
| # | Name | Platform | Rate | Avg likes | Avg comments | Move |
|---|---|---|---|---|---|---|
| 1 | Jacinta Price | 13.08% | 6,809 | 1,518 | ▲14 | |
| 2 | Anthony Albanese | TikTok | 8.43% | 11,702 | 673 | – |
| 3 | Pauline Hanson | TikTok | 6.60% | 11,135 | 878 | – |
| 4 | Bob Katter | TikTok | 5.03% | 1,652 | 97 | ▲1 |
| 5 | Sarah Hanson-Young | TikTok | 4.31% | 483 | 259 | ▼1 |
| 6 | Jacqui Lambie | TikTok | 3.84% | 986 | 146 | ▲1 |
| 7 | David Pocock | TikTok | 3.44% | 876 | 78 | ▲1 |
| 8 | David Pocock | 3.06% | 20,667 | 597 | ▲2 | |
| 9 | David Shoebridge | TikTok | 2.97% | 1,334 | 92 | ▲14 |
| 10 | Bob Katter | 2.19% | 3,185 | 41 | ▲1 | |
| 11 | David Shoebridge | 1.89% | 1,135 | 262 | ▲21 | |
| 19 | David Shoebridge | 1.03% | 885 | 76 | ▲1 | |
| 21 | David Shoebridge | X | 0.82% | 341 | 83 | ▼4 |
All four of his rows are built on posts from 25 to 28 October, so this is current activity. The Palantir post did most of the lifting on Facebook and TikTok.
Content performance
Big jumps on TikTok and Facebook likes
Dashboard 28 OctThe same 44 sampled accounts, ranked by average likes or reactions on the latest three posts. This rewards audience size, so read it alongside Real Engagement.
| # | Name | Platform | What was posted | Avg likes | Rate | Move |
|---|---|---|---|---|---|---|
| 1 | David Pocock | Community independents groups post (29K likes); message to Helen Haines at the Press Club; 'keep the pressure on' (13K) | 20,667 | 3.06% | ▲2 | |
| 2 | Anthony Albanese | TikTok | Sydney's second airport, from first speech to opening; 19 Oct video (30.6K likes); healthcare 'should never depend on your bank balance' | 11,702 | 8.43% | ▲2 |
| 3 | Pauline Hanson | TikTok | Imam calling for jihad (24.3K likes); Murray Watt in Question Time; 30 Sep video | 11,135 | 6.60% | ▲2 |
| 4 | Anthony Albanese | X | Congratulations to Lula on his election win (23.4K likes); 'win for Aussie businesses, farmers and customers'; third post 26 Oct | 8,050 | 0.62% | ▲20 |
| 5 | Jacinta Price | Chris Bowen flying officials to Fiji for a Net Zero event (19K likes, 4.5K comments); ATO payments decision; 'truth nuke' | 6,809 | 13.08% | ▲21 | |
| 6 | Jacinta Price | Chris Bowen flying officials to Fiji for a Net Zero event (12.7K reactions, 4.7K shares); ATO payments decision; video post | 5,100 | 1.63% | ▲2 | |
| 7 | Anthony Albanese | Western Sydney International Airport opening (8.5K reactions); Parliament video (3.2K); Kmart Wishing Tree Appeal | 4,567 | 0.92% | ▲2 | |
| 8 | Pauline Hanson | $386m multicultural grants 'slush fund'; 'biggest migration blowout' (4.2K); stuck on the Scenic Rim after rain (4.8K) | 3,633 | 0.38% | ▼2 | |
| 9 | Bob Katter | Prayer for a long-term friend (9.3K likes); 'Parliament under the microscope'; 'get a dog' | 3,185 | 2.19% | ▲2 | |
| 10 | Pauline Hanson | $386m multicultural grants 'slush fund'; 'biggest migration blowout' (4.7K likes); AEMO pulls out of Senate Estimates | 2,991 | 0.69% | – | |
| 18 | David Shoebridge | TikTok | Palantir and bank data (3.3K likes); shackling women in childbirth; question to the Attorney-General's Department | 1,334 | 2.97% | ▲20 |
| 21 | David Shoebridge | Palantir and bank data (2.4K reactions); shackling women in childbirth; message to Helen Haines | 1,135 | 1.89% | ▲18 | |
| 25 | David Shoebridge | Shackling women in childbirth 'barbaric' (1.4K likes); promo for his National Press Club address; 26 Oct photo post | 885 | 1.03% | – | |
| 35 | David Shoebridge | X | Home Affairs data-sharing with the US (526 likes); antisemitism envoy and Gaza death toll; parent visa pathway | 341 | 0.82% | ▼2 |
Spotify
Nine MPs and senators have a podcast. The Greens leader doesn't.
Read 28 OctEvery current federal MP and senator who hosts a show, ranked on release frequency and rating, 50/50. A full Spotify search of all 230 members on 28 October added two active shows (marked NEW). Spotify does not publish listener counts.
| # | Show | Rating | Latest | Score | Move |
|---|---|---|---|---|---|
| 1 | The Sarah Hanson-Young Podcast | 4.6 (28) | 27 Oct | 91 | – |
| 2 | With David Pocock | 4.9 (72) | 15 Oct | 68 | – |
| 3 | The Good Life: Andrew Leigh in Conversation | 4.9 (23) | 1 Oct | 67 | NEW |
| 4 | Wally's World (Andrew Wallace MP) | No rating | 15 Oct | 58 | NEW |
| 5 | Based with Senator Alex Antic | 4.9 (230) | 14 Oct | 53 | – |
| 6 | Andrew Leigh MP: Speeches & Conversations | 5.0 (1) | 23 Oct | 52 | – |
| 7 | Wisdom, Mongrel, Patriot (Bob Katter) | 4.2 (10) | 19 Oct | 51 | – |
| 8 | Truth Telling with Lidia Thorpe | 4.8 (23) | Jun 2025 | 44 | – |
| 9 | Dan & The Doctor | 5.0 (11) | Nov 2025 | 44 | – |
What a show would give him
| Greens already on the board | Hanson-Young #1 (91) |
| Score for a fortnightly show, 4.5 rating | about 65, fourth |
| AI podcast question, 28 Oct | Listed as a guest only |
| Ready-made material | Press Club, Estimates, Senate speeches |
A leader's show doesn't need new production: the Press Club address and his Senate questioning are already recorded. Releasing every two weeks with a 4.5 rating from 10 reviews would score about 65, fourth on the board.
Search
Down to eighth, a month after his leadership peak
Google Trends 28 OctThe heat table shows each person's weekly search interest against their own 12-week peak (100); his row is added below the top 10. The ranking beside it puts 13 politicians on one shared scale.
12-week search interest, top 10 overall plus him
Weeks starting 7 Aug to 23 Oct (the last week is 23 to 27 Oct). Darker means closer to that person's own peak. His peak was the week of 25 Sep, when he became leader on 30 Sep.
Most searched politicians, 23 to 27 Oct
One shared scale, anchored on Pauline Hanson. Movement against 15 to 22 Oct. Trends had no complete data for 28 Oct.
| # | Name | Interest | Move |
|---|---|---|---|
| 1 | Pauline Hanson | 41.0 | – |
| 2 | Anthony Albanese | 15.2 | ▲1 |
| 3 | Jacqui Lambie | 5.8 | ▼1 |
| 4 | David Pocock | 5.0 | – |
| 5 | Bob Katter | 4.2 | – |
| 6 | Fatima Payman | 3.9 | ▲4 |
| 7 | Penny Wong | 3.3 | – |
| 8 | David Shoebridge | 2.7 | ▼2 |
| 9 | Malcolm Roberts | 1.2 | ▲2 |
| 10 | Tanya Plibersek | 0.7 | ▼2 |
What people search alongside his name
Rising searches in Australia, 23 to 28 Oct.
| No rising searches this week. Google showed none for him, as for Hanson-Young, Roberts, Babet, Plibersek, Price and Payman. |
| His last spike was 30 September, the day he became leader (100). Daily interest has sat between 2 and 7 since 16 October. |
The Press Club address was on 28 October, the sweep day, so any search lift from it will show next week.
AI search: what ChatGPT, Perplexity and Google say about him
Checked on 28 Oct. ChatGPT run in Temporary Chat, unpersonalised. Perplexity run logged in. Google run logged out.
| Question | ChatGPT | Perplexity | Google AI Overview |
|---|---|---|---|
| "Who is Senator David Shoebridge?" | Accurate Greens leader since 30 Sep 2026, NSW senator since 2022. No mention of his YouTube channel. | Accurate Greens leader since 30 Sep 2026, former barrister. No mention of his YouTube channel. | Accurate Greens leader from 30 Sep 2026, former barrister. Cites a 10 News YouTube clip, not his own channel. |
| "Which federal politicians host their own podcasts?" | Not named Named Andrew Leigh, Alex Antic and Dan Repacholi. | Guest only Named Andrew Leigh as a host, and listed Shoebridge and Pocock as podcast guests. | Not named Named Andrew Leigh, Alex Antic and former MP John Anderson. |
What this means: every engine already knows he leads the Greens, so his identity is secure. What they don't have is anything of his own to point to: no podcast, and his YouTube isn't cited. A show and a pinned full Press Club video on his channel would give them something to cite.
Social trends
Two political searches in the top 10, both on his ground
Google and X, 28 OctGoogle's Trending Now list for Australia (past seven days) and X's trending list for Australia, both read on 28 October and not filtered to politics.
Google: top 10 trending searches
Of 1,062 trends this week.
| # | Term | Volume | Started |
|---|---|---|---|
| 1 | fleetwood vs arsenal | 20K+ | 3 hours ago |
| 2 | israel electionPOLITICAL | 20K+ | 2 days ago |
| 3 | centrelink income apportionment debt updatePOLITICAL | 50K+ | 2 days ago |
| 4 | essential caravans administration voluntary liquidation | 20K+ | 19 hours ago |
| 5 | shona joy closing | 50K+ | yesterday |
| 6 | brad jones rba superannuation warningUNCLEAR | 20K+ | yesterday |
| 7 | harry kane | 200K+ | yesterday |
| 8 | dismissalUNCLEAR | 10K+ | 17 hours ago |
| 9 | coles worker unfair dismissal compensation | 20K+ | 14 hours ago |
| 10 | lancashire cricket releases james anderson | 20K+ | yesterday |
X: top 10 trending in Australia
A snapshot from the morning of 28 Oct.
| # | Topic | Category |
|---|---|---|
| 1 | Fleetwood | Sports |
| 2 | #SAvAUS | Sports |
| 3 | BrazilPOLITICAL | Politics |
| 4 | Boland | Trending in Australia |
| 5 | LulaPOLITICAL | Politics |
| 6 | TanyaPOLITICAL | Trending in Australia |
| 7 | Arsenal | Sports |
| 8 | #BBAU | Trending in Australia |
| 9 | ClennellPOLITICAL | Trending in Australia |
| 10 | IBACPOLITICAL | Trending in Australia |
What this means for him
| Centrelink debts | 50K+ searches after the government invited 50,000+ people to claim compensation. It lines up with his $1,092 income support supplement: a post on both together reaches people already searching. |
| Israel election | 20K+ searches. He posted on Gaza this week; the election is a timely reason to restate the Greens' position. |
| Coles worker dismissal | 20K+ searches on an unfair dismissal payout. Workers against a supermarket giant fits his cost-of-living message. |
National news
Three of the top 10 stories touched him
News pass 28 OctRanked by how many outlets carried each story, 23 to 28 October. Highlighted rows involve him: his tribute to Helen Haines (#1), the MP safety story that followed his own security concerns (#2), and the Greens' push for a human override on the aged care algorithm (#7). The news pass was run on the morning of 28 October, before his Press Club address.
| # | Headline | Outlets | Date |
|---|---|---|---|
| 1 | Parliament returns with tributes to Dr Helen Haines; Opposition Leader Angus Taylor criticised by Steggall and Ryan as 'tone deaf' for his tribute speech | The Guardian, Canberra Times (ACM), ABC News | 25-27 Oct |
| 2 | MP safety: AFP Commissioner says heated political rhetoric is fuelling threats against MPs; Coalition MP calls for a rethink of pre-poll voting and Bridget McKenzie fears MPs will retreat from public life | The Guardian, Canberra Times (ACM) | 25-27 Oct |
| 3 | One Nation cartoons: ABC demands the party stop depicting Bluey in a children's colouring book; Labor condemns cartoons showing Penny Wong being murdered | ABC News, The Guardian, ABC News Facebook | 27 Oct |
| 4 | Fatima Payman asks the PM if he is 'waiting for me to be attacked' in a renewed staffing row | The Guardian | 27 Oct |
| 5 | Guardian Essential poll: One Nation and Labor level on primary vote as discontent with Albanese rises | The Guardian | 28 Oct |
| 6 | Albanese concedes his $6m Marrickville golf club grant was not to contain 'raw sewage' | The Guardian, X news panel | 27 Oct |
| 7 | Ombudsman's damning report on Labor's algorithm-based aged care assessment tool; Greens push for a human override | The Guardian, Canberra Times (ACM) | 26-28 Oct |
| 8 | Australia Post chief's 'mind-blowing' bonus questioned at Senate Estimates | The Guardian | 28 Oct |
| 9 | Government invites more than 50,000 people to apply for compensation over Centrelink income apportionment debts | ABC News, Google Trending Now (50K+ searches) | 26-27 Oct |
| 10 | Western Sydney International Airport opens to its first passengers | ABC News, Albanese channels | 26-27 Oct |
NSW news
His state: water, casinos, prisons and the cost of big projects
The main New South Wales stories from ABC News (NSW) and The Guardian's NSW pages, 23 to 28 October. None involved him directly.
| # | Headline | Source | Date |
|---|---|---|---|
| 1 | Menindee Lakes water levels drop to their lowest in five years as experts warn of more mass fish deaths | The Guardian (NSW) | 28 Oct |
| 2 | Star Casino fined $260 million for money laundering violations | ABC News (NSW) | 28 Oct |
| 3 | Women at a NSW correctional facility left without access to period products | ABC News (NSW) | 28 Oct |
| 4 | Snowy Hydro 2.0 now costing $25 billion, 12 times its first estimate | The Guardian (NSW) | 24 Oct |
| 5 | Western Sydney International Airport opens to its first passengers | The Guardian (NSW), ABC News | 25-26 Oct |
| 6 | Criminal case against the alleged Bondi terrorist delayed amid an "unprecedented" investigation | The Guardian (NSW) | 28 Oct |
| 7 | Man accused of injuring a police officer during an e-bike crackdown faces court | ABC News (NSW) | 28 Oct |
| 8 | Opinion: approving coal expansion in the Hunter is "pouring fuel on the climate fire" | The Guardian (NSW) | 23 Oct |
| 9 | Outback pools to open unsupervised after councils struggle to find lifeguards | ABC News (NSW) | 28 Oct |
| 10 | NSW rescue helicopter service gets a "pass mark" despite workplace concerns | ABC News (NSW) | 27 Oct |
Rows 1 to 4 sit squarely on Greens ground: river health, gambling and money laundering, conditions for women in prison (which matches his post on shackling women in childbirth), and public money for energy.
Method
Where the numbers come from
Every source in this briefing was read on 28 October 2026 for the week of 23 to 28 October, in a signed-in browser: follower counts, the latest three posts per account, Spotify, Google Trends, Google Trending Now, X trending, national news and the AI search check. Movement is against the 15 to 22 October snapshot.
Spotify ranks every current federal MP and senator who hosts a show, scored 50% on release frequency (last six episodes) and 50% on rating, with shows that released in the last 90 days ranked first. A full search of all 230 members on 28 October added two active shows (Andrew Leigh's The Good Life and Andrew Wallace's Wally's World). Spotify does not publish listener numbers.
Leaderboard ranks are among the real top 20 federal politicians by combined reach, found on 29 October by checking all 230 MPs and senators on Facebook, Instagram and TikTok, plus X and YouTube for everyone near the cut-off. The five who entered the top 20 (Alex Antic, Matt Canavan, Julian Hill, Tony Burke and Larissa Waters) were read on 29 October. Platform boards rank him against the top 20 plus himself (21 people). Engagement and content ranks are still out of the 44 accounts sampled on 28 October.
Engagement rate is likes plus comments on the three most recent own posts, divided by followers on that platform. Pinned posts are skipped. Facebook rounds follower counts to the nearest thousand and hides exact post dates.
The search table covers 23 to 27 October because Google Trends had no complete data for 28 October. His 12-week row was read on 29 October for the same weeks. X trending is a snapshot from the morning of 28 October. AI answers vary from run to run; these are the runs from 28 October. NSW news comes from ABC News (NSW) and The Guardian's NSW pages for 23 to 28 October, read on 29 October. Press Club coverage is from ABC News and Yahoo News (27 October) and ACM (28 October).
Client rows are highlighted in blue. Platform icons: Font Awesome Free (CC BY 4.0).
David Shoebridge
Senate274,694
Combined reach▲ 2,513since 14 Oct, excludes Spotify
Instagram 33.7%
Facebook 26.6%
X 18.7%
TikTok 17.4%
YouTube 3.6%
Change since 14 Oct: Instagram ▲ 2,213, TikTok ▲ 200, X ▲ 100, Facebook – 0 (rounded to the nearest thousand), YouTube – 0.
▲ Up since 14 Oct▼ Down– No changeRank moves are in places
Overall reach rank
#16 of 18
– No change
22,053 behind Mehreen Faruqi, 31,392 ahead of Jim Chalmers
X engagement
1.31%
▲ 9 places
#17 of 44 on Real Engagement, was #26
TikTok engagement
0.87%
▼ 16 places
#23 of 44, was #7
Search interest, this week
4.3
– No change
#6 of 13 politicians, the same as last week
Built on 5 November from the 22 October sweep, before the full check of all 230 MPs and senators on 29 October. Ranks in this week are against the 18 politicians tracked at the time, not the whole Parliament.
This week
- A hard third week as leader. His comments on military aid to Ukraine drew criticism from the Ukrainian ambassador and community ("Ukrainian ambassador meets Shoebridge over military aid comments", ABC, 15 Oct; "Detached from reality", SMH, 19 Oct).
- Instagram grew fastest. Up 2,213 to 92,494, his largest audience. Combined reach rose 2,513 to 274,694.
- X held up best on engagement. Up nine places to #17 of 44, on posts about big tech and data centres and $15.1b in bank profits.
What's working
What's not
Instagram is growing
Up 2,213 in a week to 92,494, his largest audience
No podcast
Seven MPs and senators host a show; Greens colleague Sarah Hanson-Young holds #1
X engagement up nine places
1.31%, #17 of 44, on big tech and bank profits
Ukraine comments shaped his coverage
The Ukrainian ambassador and community responded, 15 to 19 Oct
Sixth on TikTok among those tracked
47,900 followers, his strongest board
TikTok engagement fell 16 places
0.87%, #23 of 44, from #7
Next moves
Platform fixes
1Set out his Ukraine position once, clearly
One short video in his own words, pinned, so coverage has a single source to quote.
The issue ran across ABC, SMH and News.com.au in his first weeks as leader.1Start a fortnightly show
Senate Estimates and speeches are ready-made episodes. A fortnightly release with a 4.5 rating would score about 65, third on the board.
2Bank profits, in a household number
Follow the $15.1b bank profits post with what it means for a mortgage holder.
His X post on bank profits helped lift his rate nine places.2Native clips on TikTok
His TikTok rate fell 16 places. Post short native clips rather than reposts.
3Show the leader on the road
Clips from the 24 October Sydney Town Hall climate rally.
A visible moment for a new leader, outside the Senate.3Open up Facebook comments
Comments were limited on both sampled posts. Allowing comments on policy posts lifts the engagement rate.
Platforms
Instagram growing, X engaging, TikTok slipping. No podcast.
Re-read 23 OctEvery follower count below was read from his own profiles on 23 October. Change is against the 8 to 14 October snapshot. Ranks are among the 18 politicians tracked at the time; engagement ranks are out of the 44 accounts sampled.
92,494
▲ 2,213
- Rank of 18
- #12
- Engagement
- 1.16%
- Avg likes, last 3
- 1,032
- Real Engagement
- #20 of 44
A tribute to Helen Haines, the 24 October event, and big tech, AI and data centres.
73,000
– No change
- Rank of 18
- #17
- Engagement
- 0.45%
- Avg reactions, last 2
- 329
- Real Engagement
- #32 of 44
Save the Children donations for Helen Haines and the Sydney Town Hall climate rally. Comments limited on both.
X
51,300
▲ 100
- Rank of 18
- #13
- Engagement
- 1.31%
- Avg likes, last 3
- 577
- Real Engagement
- #17 of 44
Big tech, AI and data centres; people power; $15.1b bank profits.
TikTok
47,900
▲ 200
- Rank of 18
- #6
- Engagement
- 0.87%
- Avg likes, last 3
- 376
- Real Engagement
- #23 of 44
Two clips on 22 Oct and one on 19 Oct.
YouTube
10,000
– No change
- Rank of 18
- #5
- YouTube board
- #8
- Format
- Clips
Fifth among the 18 tracked; Google cites news clips of him rather than his channel.
Spotify
None
No show
- Politician podcasts
- 7
- Greens hosts
- Hanson-Young
Seven MPs and senators host a show, including Sarah Hanson-Young at #1.
Leaderboards
Sixth on TikTok, eighth on YouTube, sixteenth overall
Dashboard 23 OctWhere he sits against the field on each follower board. Arrows show rank movement since 14 October.
Engagement
X up nine places; TikTok down sixteen
Dashboard 23 OctReal Engagement ranks all 44 tracked accounts by likes plus comments as a share of followers, so a smaller account that resonates can beat a large one that coasts.
Real Engagement, top 10 plus his other rows
His ranks of 44: X #17, Instagram #20, TikTok #23, Facebook #32.
| # | Name | Platform | Rate | Avg likes | Avg comments | Move |
|---|---|---|---|---|---|---|
| 1 | Jacqui Lambie | 18.35% | 15,748 | 557 | ▲14 | |
| 2 | Anthony Albanese | TikTok | 10.00% | 13,970 | 707 | ▲7 |
| 3 | Pauline Hanson | TikTok | 6.26% | 10,543 | 822 | – |
| 4 | Sarah Hanson-Young | TikTok | 6.19% | 741 | 324 | ▲1 |
| 5 | Bob Katter | TikTok | 5.03% | 1,652 | 97 | ▼1 |
| 6 | Jacqui Lambie | 4.83% | 22,450 | 1,366 | ▲4 | |
| 7 | Jacqui Lambie | TikTok | 3.38% | 867 | 126 | ▲1 |
| 8 | David Pocock | TikTok | 3.35% | 852 | 76 | ▼7 |
| 9 | Ralph Babet | TikTok | 2.90% | 907 | 71 | ▲3 |
| 10 | David Pocock | 2.19% | 14,781 | 369 | ▲12 | |
| 17 | David Shoebridge | X | 1.31% | 577 | 95 | ▲9 |
| 20 | David Shoebridge | 1.16% | 1,032 | 37 | ▼2 | |
| 23 | David Shoebridge | TikTok | 0.87% | 376 | 40 | ▼16 |
| 32 | David Shoebridge | 0.45% | 329 | 0 | ▲5 |
All four of his rows are built on posts from 19 to 22 October. His Facebook row uses two posts, and comments were limited on both.
Content performance
Instagram is his strongest platform on likes
Dashboard 23 OctThe same 44 sampled accounts, ranked by average likes or reactions on the latest three posts. This rewards audience size, so read it alongside Real Engagement.
| # | Name | Platform | What was posted | Avg likes | Rate | Move |
|---|---|---|---|---|---|---|
| 1 | Jacqui Lambie | Statement on Helen Haines (23.3K reactions); "A statement from me" | 22,450 | 4.83% | ▲1 | |
| 2 | Jacqui Lambie | "A statement from me" (40K likes) | 15,748 | 18.35% | ▲23 | |
| 3 | David Pocock | Community groups (22K likes, best); message to Helen Haines and her family (17K); first Press Club address (5.3K) | 14,781 | 2.19% | ▲2 | |
| 4 | Anthony Albanese | TikTok | 19 Oct clip (30.1K likes); Medicare | 13,970 | 10.00% | ▲2 |
| 5 | Pauline Hanson | TikTok | No new post this week (latest 30 Sep to 13 Oct) | 10,543 | 6.26% | ▼4 |
| 6 | Pauline Hanson | Attack on government grant spending (12.7K reactions) | 6,867 | 0.69% | ▲8 | |
| 7 | David Pocock | Community groups post; message to Helen Haines at the start of his Press Club speech; Press Club clip | 5,733 | 1.55% | ▲30 | |
| 8 | Jacinta Price | COSBOA small business meeting; second post (9.3K reactions) | 4,743 | 1.28% | ▲26 | |
| 9 | Anthony Albanese | Queensland disaster relief; two further posts | 4,731 | 1.19% | – | |
| 10 | Pauline Hanson | Launceston branch; Bell Bay smelter; Helen Haines | 3,319 | 0.74% | ▼2 | |
| 25 | David Shoebridge | Tribute post on Helen Haines; Saturday 24 October event; big tech, AI and data centres | 1,032 | 1.16% | ▼2 | |
| 33 | David Shoebridge | X | Big tech, AI and data centres; people power; $15.1b bank profits | 577 | 1.31% | ▲6 |
| 38 | David Shoebridge | TikTok | Two clips on 22 Oct and one on 19 Oct | 376 | 0.87% | ▼26 |
| 39 | David Shoebridge | Save the Children donations for Helen Haines; 24 Oct Sydney Town Hall climate rally | 329 | 0.45% | ▲3 |
Spotify
Seven MPs and senators have a podcast. The Greens leader doesn't.
Read 23 OctRanked on release frequency and rating, 50/50. Spotify does not publish listener counts. He does not host a show, so he is not on this board. Sarah Hanson-Young, a Greens colleague, holds #1.
| # | Show | Rating | Latest | Score | Move |
|---|---|---|---|---|---|
| 1 | The Sarah Hanson-Young Podcast | 4.6 (28) | 20 Oct | 91 | – |
| 2 | With David Pocock | 4.9 (72) | 15 Oct | 68 | – |
| 3 | Based with Senator Alex Antic | 4.9 (230) | 14 Oct | 53 | ▲2 |
| 4 | Andrew Leigh MP: Speeches & Conversations | 5.0 (1) | 23 Oct | 52 | ▼1 |
| 5 | Wisdom, Mongrel, Patriot (Katter) | 4.2 (10) | 19 Oct | 51 | ▼1 |
| 6 | Truth Telling with Lidia Thorpe | 4.8 (23) | Jun 2025 | 44 | – |
| 7 | Dan & The Doctor | 5.0 (11) | Nov 2025 | 44 | – |
What a show would give him
| Greens already on the board | Hanson-Young #1 (91) |
| Score for a fortnightly show, 4.5 rating | about 65, third |
| Ready-made material | Estimates, Senate speeches, rallies |
A leader's show doesn't need new production. His Senate questioning and speeches are already recorded, and his YouTube channel (10,000 subscribers) is already #8 on its board.
Search
Sixth most searched, holding his place
Google Trends 23 OctThe heat table shows each person's weekly search interest against their own 12-week peak (100); his row is added below the top 10. The ranking below it puts all 13 on one shared scale.
12-week search interest, top 10 overall plus him
Weeks starting 31 Jul to 16 Oct. Darker means closer to that person's own peak. Compare the shape of each row, not sizes between rows. His row was read on 5 November for the same weeks. His peak was the week of 25 Sep, when he became leader (30 Sep).
Most searched politicians, 15 to 22 Oct
One shared scale, anchored on Pauline Hanson. Movement against 8 to 14 Oct.
| # | Name | Interest | Move |
|---|---|---|---|
| 1 | Pauline Hanson | 56.4 | ▲1 |
| 2 | Jacqui Lambie | 29.0 | ▲6 |
| 3 | Anthony Albanese | 17.1 | – |
| 4 | David Pocock | 8.3 | ▲1 |
| 5 | Bob Katter | 5.3 | ▲1 |
| 6 | David Shoebridge | 4.3 | – |
| 7 | Penny Wong | 3.8 | ▼3 |
| 8 | Tanya Plibersek | 2.4 | ▼7 |
| 8 | Jacinta Price | 2.4 | ▲1 |
| 10 | Fatima Payman | 1.3 | ▲1 |
What people search alongside his name
Rising searches in Australia, 15 to 22 Oct, read on 5 November. Breakout means growth above 5,000%.
| Term | Growth | Likely signal |
|---|---|---|
| adam bandt | Breakout | People comparing him with a former Greens leader in his first weeks in the job. |
AI search: what ChatGPT, Perplexity and Google say about him
AI answers can't be looked up for a past week. That week his name was checked on Google only. The podcast question was checked on all three engines on 27 Oct, after the briefing week. ChatGPT run in Temporary Chat, unpersonalised. Perplexity run logged in. Google run logged out.
| Question | ChatGPT | Perplexity | Google AI Overview |
|---|---|---|---|
| "Who is Senator David Shoebridge?" | Not checked that week | Not checked that week | Accurate Already describes him as Greens leader from 30 September 2026; former barrister, known for Senate Estimates. Cites an ABC News YouTube clip, not his own channel. |
| "Which federal politicians host their own podcasts?" | Miss Named Repacholi and Reid (Dan & The Doctor), Andrew Leigh and Andrew Wallace. | Miss Named Andrew Leigh and Andrew Wallace only. | Miss Named Andrew Leigh as the only sitting host, plus former MPs such as Malcolm Turnbull. |
What this means: Google was already current on his leadership within three weeks. It cites news clips, not his own channel, and he has no show for the podcast question to find.
Social trends
One political story topped everything Australia searched
Google Trending Now 23 OctGoogle's own Trending Now list for Australia, past seven days, not filtered to politics. Shows how much of the public's attention is political in a given week.
Top 10 trending searches
Top 25 of 990 trends shown on the dashboard.
| # | Term | Volume | Started |
|---|---|---|---|
| 1 | helen hainesPOLITICAL | 500K+ | 3 days ago |
| 2 | kim jong unUNCLEAR | 50K+ | 3 days ago |
| 3 | diet coke | 10K+ | 6 hours ago |
| 4 | avian influenza | 20K+ | yesterday |
| 5 | tom skerritt | 10K+ | 9 hours ago |
| 6 | jules neale matching tattoo | 20K+ | yesterday |
| 7 | zach bryan tickets | 20K+ | 2 days ago |
| 8 | phpUNCLEAR | 50K+ | 2 days ago |
| 9 | nba scores | 50K+ | 2 days ago |
| 10 | thunder vs nuggets | 5K+ | 4 hours ago |
What this means for him
| Helen Haines | 500K+ searches. His posts on Save the Children donations for Helen Haines and a tribute on Instagram sat in his sample. |
| php | A global web security flaw took sites offline; the government says no federal sites were breached. It fits his data and tech-accountability theme. |
National news
The attack on Helen Haines dominated the week
News pass 23 OctRanked by how many outlets carried each story, 15 to 22 October. Coverage of him this week, including his comments on military aid to Ukraine, is in New South Wales and Greens news below.
| # | Headline | Outlets | Date |
|---|---|---|---|
| 1 | Independent MP Helen Haines is hit by a car outside her Wangaratta office in an alleged deliberate attack and loses both legs; a 43-year-old local man is in custody | ABC, NIT, ACM, The Nightly, SBS | 19 to 22 Oct |
| 2 | MP safety in the spotlight: AFP, ASIO and Home Affairs brief MPs; threat reports rose to 1,067 last year. Pocock reveals his family has moved house over threats | ABC, Region, Canberra Times, SBS | 21 to 22 Oct |
| 3 | Pocock's first Press Club address: a 5% levy on hyperscale AI data centre revenue (PBO-costed at about $500m by 2030), Labor "starstruck" by US tech, and a coalition of community independents to force minority government. Data Centres Australia warns it could scare off investors | Region, Canberra Times, SBS, Nine, Switzer | 21 Oct |
| 4 | Greens senator Jordon Steele-John takes leave while conduct allegations are investigated; he strongly rejects them | Region, ACM, SBS, The Nightly, ABC | 16 to 22 Oct |
| 5 | Trump drops plans to livestream the Nidal Hasan execution after Australian pushback | Region, ACM, Mediaweek, InDaily | 16 Oct |
| 6 | PM's office circulated a list of Haines's funding requests to journalists; Albanese says it was no personal criticism | ABC live blog | 22 Oct |
| 7 | Global PHP security flaw takes sites offline; no federal sites breached, says Minister Ayres | ABC live blog | 21 to 22 Oct |
| 8 | Record quarterly fall in house prices; Gallagher and O'Neil defend the tax changes | ABC live blog | 22 Oct |
| 9 | NACC acting commissioner on the Marrickville Golf Course grant: corruption needs more than a political benefit | ABC live blog | 22 Oct |
| 10 | Marles signs a $62m defence cooperation deal with Timor-Leste | ABC live blog | 22 Oct |
NSW and Greens news
Ukraine comments, housing, and the Hunter coal decision
Read 5 Nov for 15 to 22 OctFrom news searches for his name and for New South Wales politics limited to 15 to 22 October, read on 5 November.
| # | Headline | Source | Date |
|---|---|---|---|
| 1 | Ukrainian ambassador meets Shoebridge over military aid comments | ABC News, Yahoo News | 15 Oct |
| 2 | "Detached from reality": Ukrainian Greens attack Shoebridge over his military aid stance | SMH, The Age | 19 Oct |
| 3 | "Kills": Greens blasted over Ukraine stance | News.com.au | 18 Oct |
| 4 | Greens leader demands more homes, but blocked nearly 30,000 | The Daily Telegraph | 16 Oct |
| 5 | Greens leader wins an Australian Muslim Achievement Award | News24 | 22 Oct |
| 6 | Premier intervenes to "save jobs" at an Upper Hunter coal mine after a High Court ruling | SMH, ABC News | 19 Oct |
| 7 | Violent customers face shop bans under tough new NSW laws | News24 | 20 Oct |
| 8 | NSW Health warns of a surge in hospital presentations linked to peptide use | NSW Government | 19 Oct |
| 9 | Pay rise lands for NSW public school teachers | NSW Government | 22 Oct |
Rows 1 to 5 involve him directly. Row 6, the coal mine decision after the High Court ruling, sits on Greens climate ground.
Method
Where the numbers come from
Built on 5 November from the Political Intelligence dashboard's 15 to 22 October 2026 pass, read live on 23 October in a signed-in browser: follower counts, leaderboards, Real Engagement, Content Performance, Spotify, Google Trends and Trending Now. Movement is against the 8 to 14 October snapshot. Ranks are among the 18 politicians tracked at the time; the full check of all 230 MPs and senators came on 29 October.
Engagement rate is likes plus comments on the most recent own posts (three, or two where only two were available), divided by followers on that platform. Pinned posts are skipped. Facebook rounds follower counts to the nearest thousand and hides exact post dates. TikTok's web view shows no share counts.
His 12-week search row, rising searches and New South Wales news were read on 5 November from searches limited to 15 to 22 October. The AI identity check that week ran on Google only; the podcast question was run on all three engines on 27 October. X trending is not shown, because it only shows what is live now.
Client rows are highlighted in blue. Platform icons: Font Awesome Free (CC BY 4.0).