7,124 followers
- Avg reel views, last 35
- 5,514
- Best reel
- 15.7K
- Post engagement
- 0.56%
- Avg likes, last 8 posts
- 39
- All posts
- 1,483
Reels reach far beyond the followers. Static posts don't.
Movement Intelligence Weekly briefing
Running for Resilience
Running for Resilience
Charity · Canberra12,105
Combined followers and membersInstagram, Facebook, Strava, LinkedIn and YouTube, 30 Oct. Facebook is rounded by Facebook.
Instagram 58.9%
Facebook 17.3%
Strava 13.6%
LinkedIn 9.0%
YouTube 1.2%
Instagram followers
7,124
1,483 posts
Facebook followers
2,100
Rounded by Facebook
Strava club members
1,644
100+ logged runs this week
LinkedIn followers
1,095
Company page
YouTube subscribers
142
10,512 views in total
Instagram reel views
193,005
Last 35 reels, 5,514 on average
3 things to do this week
- 1Get the podcast its first Apple ratingsRoad to Zero has 40 episodes and no Apple ratings. Ask the 61 volunteers to rate it this week in the Apple Podcasts app on an iPhone, iPad or Mac: open the show, scroll to Ratings & Reviews, and tap the stars. Then make the same ask at every run.
- 2Cut every new episode into 2 or 3 story clipsPodcast story clips on Instagram average about 10,800 views. "New episode out now" posts average about 2,300, and full episodes average 174 views on YouTube. Post the clips as Reels with the guest as co-author, and ask viewers for an Apple rating.
- 3Give one volunteer the headcount jobSponsors, funders, partners and grant applications all ask how many people take part. From Sunday's Fun Run, one dedicated volunteer counts heads at every run and logs the date, location and number in a shared sheet. No personal details. Within a month R4R has a weekly attendance record it can quote, plus its busiest runs.
Review
What's working, what isn't, and 3 things to improve
Checked 30 OctBased on R4R's last 35 Instagram reels, last 8 posts, every YouTube video and the Strava club.
Working
- Reels reach beyond the followers. The average reel gets 5,514 views, from 7,124 followers.
- Real stories. Podcast story clips average about 10,800 views. Connor Hogan's mates: 8,211.
- Ben's account as co-author. 4 of the top 7 reels were posted with Ben Alexander's account.
- Big moments. The Canberra Marathon weekend (13.3K) and Sunrise (12K).
- Strava. 1,644 members, with 100+ logging runs this week.
Not working
- "New episode out now" posts. 1,955 to 2,494 views, a fifth of a story clip.
- Event notices. The Father's Day reel got 1,862 views. Static event posts got 4 to 9 likes.
- YouTube. 142 subscribers. The Tommy Herschell episode got 266 views there, against about 31,600 across its three Instagram clips.
- Broken link. The Strava link on your website currently goes to an error page.
3 things to improve
- Clips, not announcements. Turn every episode into 2 or 3 story clips. Drop the "out now" posts.
- Co-post everything that matters. Post story reels with Ben, the guest and the venue as co-authors.
- Join the dots. Update the Strava link on your website: it currently goes to an error page. The right link is strava.com/clubs/runningforresilience. Then send reel viewers to the full YouTube episode with a Story link and the bio link.
Best reels and videos
People and stories win. Announcements don't.
Checked 30 OctViews on R4R's last 35 Instagram reels and every YouTube video. Reels shared with a partner's account are counted on R4R's reels tab.
Instagram reels: best and weakest
Views, of the last 35 reels (April to October 2026).
Total 193,005 views across 35 reels. Average 5,514, median 4,574.
Why the best ones worked
A real person telling a real story
The top clips are moments of honesty: Tommy Herschell, the "why we share our stories" snippet, Connor Hogan's mates.
Posted from two accounts
Reels co-posted with Ben Alexander's account reach his followers as well as R4R's.
A big shared moment
The Canberra Marathon weekend and the Sunrise feature show the size of the community.
Why the weakest didn't
"Out now" and event posts ask people to do something before giving them a reason to care.
YouTube: most watched ever
| Video | Views | Posted |
|---|---|---|
| R4R's story | 1.7K | 4 years ago |
| Episode 1, Ben Alexander and Matt Breen | 583 | 1 year ago |
| The Conversation Every Parent Needs To Hear | 361 | 6 months ago |
Grow
Three ways to grow Instagram, three ways to grow YouTube
Each one is based on what R4R's own numbers show is already working.
- 1 · Clips
Two or three story clips from every episode
Story clips average about 10,800 views, "out now" posts about 2,300. One episode can feed a week of reels.
- 2 · Co-authors
Post with Ben, the guest and the venue
4 of the top 7 reels were co-posted with Ben's account. Invite every guest and partner as a collaborator so the reel appears on their profile too.
- 3 · Big moments
Film the community at its biggest
The Marathon weekend got 13.3K. Next up: the Fun Run on 1 November, Stromlo on 14 and 15 November, and the 7th birthday on 9 December.
YouTube
- 1 · Send people there
Point every reel to the full episode
The Tommy Herschell clips drew about 31,600 views on Instagram, the full episode 266 on YouTube. Use a Story link sticker and the bio link: "Watch the whole conversation on YouTube".
- 2 · Titles
Title for what people search, not the episode number
"The Conversation Every Parent Needs To Hear" (361) beats "Episode 2" (299). Lead with the question or the story, and use clear thumbnails with a face.
- 3 · Shorts and trailer
Repost the best reels as Shorts, linked to the episode
Shorts now get under 20 views each. Use the clips that already worked on Instagram, link each to its full episode, and make "R4R's story" (1.7K) the channel trailer.
The message
Getting "suicide-free Canberra" and community stories further
Next steps for the message itself, using what reaches people now.
- Every week
One people-first story, always signed off the same way
A runner, volunteer or guest in their own words, ending on the same line every time: "Suicide-free Canberra by 2033." Stories are what travel furthest on R4R's accounts.
- Every month
Pitch one community story to local media
Region and HerCanberra already cover R4R, and the Sunrise feature reached 12K on Instagram alone. The 7th birthday on 9 December is the next natural hook.
- Every story
Have partners and guests share it as co-authors
The Dock, The Jetty, UC, Two Before Ten and each guest have their own audiences. Co-posting puts the message in front of all of them at once.
Platforms
Instagram carries more than half the reach. YouTube barely registers.
Checked 30 OctEvery count below was read from R4R's own public profiles on 30 October. This is the first week, so change will show from next week. Strava totals only: no member names are used.
2,100 followers
- Reviews
- 0
- Following
- 35
- Engagement
- To confirm
Facebook rounds follower counts. Post engagement needs a closer read next week.
Strava
1,644 members
- Status
- Verified club
- Logged runs this week
- 100+
- Upcoming events listed
- 9
- Club posts
- 237
Update the Strava link on your website: it currently goes to an error page. The right link is strava.com/clubs/runningforresilience. The club description on Strava still mentions Newcastle.
1,095 followers
- Category
- Mental Health Care
- Engagement
- To confirm
Where workplaces and sponsors will look.
YouTube
142 subscribers
- Total views
- 10,512
- Videos
- 92
- Avg views, full episode
- 174
- Shorts
- Mostly under 20
Home of the podcast video, but the audience is on Instagram.
Spotify
5.0 from 4 ratings
- Episodes
- 40
- Video
- Yes
- Comments, last 6
- 2
- Followers
- To confirm
Podcast followers are private, so Spotify isn't in the reach total.
The R4R Podcast: Road to Zero
Big-name guests, small audience
Checked 30 Oct40 episodes with guests like the AIS chief medical officer and Jake Trbojevic. On YouTube, full episodes average 174 views. The show isn't in Apple's or Spotify's Australian charts.
The show
From the public podcast feed, Apple Podcasts and Spotify.
Episodes
40
Since Apr 2025
Average length
52 min
Recorded at Lonsdale St Studio
Apple ratings
0
Australian store
Spotify
5.0
From 4 ratings
| Official chart | Road to Zero |
|---|---|
| Listed on Apple Podcasts (podcasts.apple.com/au/podcast/id1869472412) | Yes, all 40 |
| Apple Podcasts Australia, Mental Health top 200 | Not listed |
| Apple Podcasts Australia, Health & Fitness top 200 | Not listed |
| Spotify Australia, Health & Fitness top 50 | Not listed |
Weekly since September, with 4 episodes in October. No episodes in January or July 2026. Plays and listener numbers are private to R4R's Spotify and Apple accounts.
YouTube views, latest full episodes
Top 5 of the latest 25. Average 174 views.
YouTube Shorts: 36 clips, most under 20 views, the best 43. Two episode titles both say "Ep. 27" and most have no number.
On Spotify
Public show and episode pages, checked 30 October. Latest 6 episodes.
Rating
5.0
From 4 ratings
Video episodes
6 of 6
Watchable in the Spotify app
Comments
2
Across 6 episodes, both from one listener
Charts
Not listed
Health & Fitness top 50, Australia
| Spotify feature | Status | What it means |
|---|---|---|
| Video | On | Spotify promotes video podcasts in its feeds and on the home screen |
| Transcripts | On | Episodes can be searched and read |
| Chapters | On | Listeners can jump to the part they want |
| Comments | Open, barely used | 4 of the latest 6 episodes have none. Ask listeners a question in each episode. |
| Ratings | 4 | Ask for a rating in every episode and at the runs |
| Polls and Q&A | Not seen | Spotify for Creators lets shows add a poll or question to an episode |
Plays, followers and listener numbers are private to R4R in Spotify for Creators: To confirm with them.
Tip: get into the charts with one big "chart week"
For a movement, a chart spot is free reach: the charts are where new listeners browse.
- Why
Charts reward a burst, not a slow build
Apple and Spotify don't publish their formulas, but both are widely understood to favour new followers and listens in a short window. Spreading asks across months wastes them. Concentrating them in one week is what lifts a show.
- When
Pick the week of the 7th birthday, 9 December
The biggest night of the year, a reason to celebrate, and the Christmas period when the subject matters most. Release a strong guest episode that Monday.
- The ask
"Follow", not just "listen"
Ask everyone at that week's runs to tap Follow on Apple or Spotify and leave a rating. Use one QR code on signs and bibs that opens a simple page with two buttons, Follow on Apple Podcasts and Follow on Spotify, so people land in the app they already use. Say it from the front at every run.
- Amplify
Get every guest and partner to share that week
Past guests include Jake Trbojevic and the AIS chief medical officer. Their followers, plus The Dock, The Jetty and UC, all pointing to one link in one week.
- Keep it
Stay weekly afterwards
A chart spot fades without new episodes. Keep the weekly rhythm from September, and avoid gaps like January and July.
Charts are checked against R4R's position the week after. Plays and follower numbers are only visible to R4R in Spotify for Creators and Apple Podcasts Connect: To confirm with them.
Search
Run clubs are booming. R4R is on page one, but low.
Checked 30 OctAustralians search for "run club" about three times as often as they did in late 2021. Searches for R4R by name are too few for Google to chart, so most people find it by word of mouth and Instagram.
Where R4R shows on Google
Google search, ads left out. Lower is better.
| Search | R4R's position |
|---|---|
| run club canberra | #7 |
| running group canberra | #9 |
One check on 30 October. Results change with where the searcher is.
Interest in "run club", Australia
Google Trends, 0 to 100 scale, last 5 years.
Late 2021
About 25
Google Trends index
2026
70 to 85
Peak of 100 during 2026
Google Trends shows interest relative to its own peak, not search numbers.
Funding · ACNC Charity Register
Able to take tax-deductible gifts, but none recorded yet
2025-26 statement, lodged 17 Sep 2026R4R ran on $49,238 last financial year, almost all from goods and services, and spent $83,624. It has had DGR status since January, so donations of $2 or more are now tax deductible.
Money in and out, 1 July 2025 to 30 June 2026
Annual Information Statement 2026, ACNC.
| Line | Amount |
|---|---|
| Goods and services | $45,648 |
| Other income | $1,800 |
| Investments | $1,790 |
| Donations and bequests | $0 |
| Government grants | $0 |
| Total income | $49,238 |
| Staff costs | $53,667 |
| Other costs | $29,957 |
| Total spending | $83,624 |
| Result | -$34,386 |
| Net assets at 30 June | $31,466 |
The charity
- Registered
- Charity since 21 April 2024. Small.
- Tax status
- Health Promotion Charity. DGR from 6 January 2026. Income tax and GST concessions, FBT exemption from 6 January 2026.
- People
- 5 part-time staff (1.0 full-time equivalent) and 61 volunteers.
- Programs
- Exercise & Community, Recess for Resilience (schools), Sharing Stories (the podcast).
- Partners
- The Dock, The Jetty, University of Canberra, Two Before Ten, One Running (merchandise).
Donations received after 30 June 2026 aren't reported yet: To confirm with R4R. At last year's loss, net assets would cover about another year (Estimate).
In the news
Research and awards
University of Canberra research on R4R
HerCanberra, 3 Sep 2026. Over 25 hours of interviews, presented in Australia, the US and Switzerland, and an award for population health.
Sep 2026Ben Alexander named ACT Local Hero
Australian of the Year Awards 2026, reported by Region.
Jan 2026"How a one-off run sparked a passion project"
Region, 22 Nov 2025. Nearly 50 volunteers, and "close to expanding into other states".
Nov 2025
Lists and directories
On the main Canberra guides, missing from the running directories
Checked 30 OctThe lists people use to find a run club, a podcast, a cause to give to or an award winner. Being on them is free reach.
Run club guides
Checked against each page on 30 October.
| List | R4R |
|---|---|
| HerCanberra, Canberra running clubs (Jan 2026) | Listed |
| ACT Government, The Canberran's guide to running (Nov 2025) | Listed |
| Visit Canberra, A runner's guide to Canberra | Listed |
| The Runners Shop, Running in Canberra (29 clubs and groups) | Missing |
| Run Calendar club directory (1 ACT club listed) | Missing |
| RUNHUB, Running Clubs in Canberra (top Google result) | To confirm |
Run Calendar adds clubs on request through its contact page. These pages rank above R4R on Google for "run club canberra".
Podcast directories and charts
Checked 30 October.
| List | R4R |
|---|---|
| Apple Podcasts and Spotify | Listed |
| Great Australian Pods directory (since May 2026) | Listed |
| Podcast Republic | Listed |
| Apple and Spotify Australian charts | Not listed |
| Australian Podcast Ranker | Not eligible yet |
| Australian Podcast Awards | To confirm |
The Australian Podcast Ranker only includes shows hosted with a measured provider. Road to Zero is hosted on Spotify for Creators, which isn't one. 2026 award entry dates: To confirm.
Awards
Checked against each award's published recipients.
| Award | Status |
|---|---|
| Australian of the Year, ACT Local Hero 2026 | Won Ben Alexander |
| Suicide Prevention Australia, ACT LiFE Awards | Not among 2025 or 2026 recipients. The last round ran 15 Sep to 10 Nov. Next round dates: To confirm. |
| ACT Mental Health Week awards (14 categories, held each October) | Not among the 2025 winners named by Region |
The LiFE Awards have a Communities in Action category, won in the ACT by Trek of All Trades (2026) and Lifeline Canberra's Bereaved by Suicide Support Group (2025).
Giving, volunteering and support directories
Lists to join now that R4R has DGR status. Not yet checked for R4R.
| List | Why |
|---|---|
| GiveNow, Shout for Good | Online tax-deductible giving |
| Good2Give, Benevity | Workplace giving, where employers can match donations |
| GoVolunteer, Volunteering ACT | Recruit volunteers. Canberra Runners is already on GoVolunteer. |
| Head to Health, Healthdirect service directory | Government mental health finders. Whether community groups qualify: To confirm |
| Be You (Beyond Blue) programs directory | For schools, suits Recess for Resilience. Criteria: To confirm |
Coming up
Eight weeks of moments to use
From R4R's own events calendar, plus Movember.
| Date | Event | Use it to |
|---|---|---|
| Sun 1 Nov | Canberra Times Fun Run | Start the volunteer headcount (thing to do #3), and film it for a reel |
| Thu 5 Nov | The Jetty x R4R 2nd birthday | Thank the venue partner in a joint post |
| Sat 7 Nov | Woden parkrun volunteer takeover | Reach parkrun regulars |
| All November | Movember, and its [mo]re than a run event | A team entry. 2026 date: To confirm |
| Wed 11 Nov | Remembrance Day Run | Link to the veterans podcast episode |
| 14 to 15 Nov | Stromlo Running Festival | Visible R4R presence |
| Wed 9 Dec | R4R's 7th birthday | The one-night check-in and the first donation ask |
| Sun 13 Dec | Santa Run | Christmas giving |
| Thu 24 Dec | Christmas Eve Run | A hard time of year for many: a reason to show up |
Next moves
After this week
Suggestions based on the data.
- Data · One-off experiment
Run a one-night check-in at the 7th birthday, 9 December
A QR code for that night only: first name, email, which run they usually do, postcode, and how they first heard about R4R, with an opt-in to the newsletter. It gives a snapshot of who comes and from where, and a list for the donation ask.
- Data · Wellbeing
An anonymous wellbeing check-in with the University of Canberra
A short, validated wellbeing scale twice a year, with no names attached, run by the UC researchers who already study R4R. It shows whether wellbeing improves without anyone disclosing anything personal. Don't collect individual mental health details: it's sensitive health information, and it puts trust at risk. Get privacy advice first.
- Instagram · Profile
Update the bio and link
The bio's last line is a launch from January. Swap it for a Donate link, the podcast, and this week's runs.
- Facebook
Open reviews and ask regulars to leave one
The page has 2,100 followers and no reviews.
- LinkedIn
Post the University of Canberra research award
From September 2026. LinkedIn's 1,095 followers are where workplaces and sponsors will look.
- Podcast
Number every episode and keep a weekly rhythm
Fix the duplicate "Ep. 27", and avoid gaps like January and July.
Method
Where the numbers come from
Every figure was read from a public page or official register on 30 October 2026. Nothing was logged into on R4R's behalf. Rankings shown are only from complete official lists (Apple and Spotify charts, Google results). Estimates are labelled.
Instagram reel views are from the reels tab (last 35 reels). Post engagement is from R4R's 8 most recent own posts. Strava figures are from the public club page, totals only, with no member names. Engagement is likes plus comments per post, divided by followers. YouTube averages cover the latest 25 full-length episodes. Financial figures are from R4R's 2026 Annual Information Statement on the ACNC Charity Register. General information only, not financial or legal advice.
Sources
- ACNC Charity Register: Running for Resilience Incorporated, AIS 2026
- ABN Lookup: ABN 27 486 292 173
- Instagram (posts and reels), Facebook, LinkedIn, YouTube and Strava public pages
- Apple Podcasts and Spotify show pages and Australian charts
- The podcast's public RSS feed
- Google search and Google Trends
- runningforresilience.com events calendar
- Region: Nov 2024 and Nov 2025 articles
- HerCanberra: The science behind R4R
- Movember: [mo]re than a run
- HerCanberra: Canberra running clubs; ACT Government: The Canberran's guide to running; Visit Canberra: A runner's guide
- The Runners Shop: Running in Canberra; Run Calendar: Running Clubs; Great Australian Pods
- Suicide Prevention Australia: LiFE Awards; Region: Mental Health Week awards 2025
Static posts get little engagement. Reels do the work.
Checked 30 OctR4R posted 8 times in 8 days. Posts averaged 39 likes and under one comment, from 7,124 followers. The post people liked most was an apology for AI-edited photos, not a run.
Last 8 Instagram posts
Likes on each post, 22 to 29 October. Pinned and shared posts left out.
Right-hand columns: likes, then comments. The Jetty's own reel about the Thursday run got 111 likes on The Jetty's account.
Other channels
Not counted in the reach total.
Engagement is likes plus comments per post, divided by followers: 321 interactions over 8 posts, 0.56%. Eight posts is a small sample.