Sen. David Shoebridge

Chart notes:

Political Intelligence Dashboard section: Pulled from the same three ranking tables used for every client briefing, from the leaderboard's 17 September 2026 refresh, the identical pull behind the most recent Pocock briefing. He isn't in the national top 10 on Overall or Meta reach, so those two charts are shown for competitive context only. The third chart swaps in the leaderboard's YouTube-only board in place of the podcast chart, since that's the one board where he does rank, and it's his strongest platform by competitive position.

Overall reach chart: He isn't in the tracked top 10, so he's added below it at his own real rank, labelled #18, not a false #11: 259,370 combined reach (including the newly-verified TikTok figure), #18 of 23 researched overall, well below the #10 cutoff but shown directly against the field for scale.

Meta-only reach chart: Same treatment: added below the top 10 at his own real rank, #18, not a false #11. His IG + FB reach is 152,000, #18 of 23 researched.

YouTube subscribers chart: Swapped in for this briefing in place of the podcast/Podscan chart, since he runs a YouTube-native show rather than a podcast. He's #8 of 10 tracked channels with 9,870 subscribers.

Platform mix chart: Shows the share of his 259,370 combined reach, by platform.

Table-by-table notes:

Real Engagement leaderboard: Pulled straight from the Leaderboard's Real Engagement tab, the same 12-politician, 35-post sample used for the Pocock briefing, cut here to the top 20 by engagement rate. All three of his sampled rows land inside this top 20: Instagram at #12 (0.68%), X at #13 (0.67%) and Facebook at #19 (0.45%), all marked NEW since this is a widened sample with no direct prior-month row to compare against. On a per-follower basis he's out-performing several much bigger accounts, including Wong's and Plibersek's Facebook rows further up the same table.

Content Performance leaderboard: Same sampled posts, ranked by raw average likes and cut to the top 20. None of his three rows make this cut: Instagram sits at #23 (531 avg. likes), X at #27 (321) and Facebook at #29 (259). That gap between a strong engagement-rate rank and a weak raw-likes rank is the clearest single number in this briefing: his content isn't underperforming, his reach is simply smaller than the nationally prominent accounts that dominate a raw-likes table.

#auspol chatter on X: Row #2 is real, unpaid evidence his own content already travels on X: a third-party account's clip of his own speech outperformed almost everything else in this week's #auspol conversation, ahead of most professional political accounts. The rest is backdrop: government MPs pushing the algorithm opt-out bill, and unaffiliated accounts arguing about immigration and the Attorney-General.

Reddit hot posts: Row #10, a foreign AI-driven disinformation network targeting Australian politicians, sits directly inside his newly-confirmed Digital Rights & AI portfolio (see Idea 5).

X trending in Australia: The Israel row is the one worth watching given his Foreign Affairs and Defence portfolios: several of his own recent estimates clips (military exports questioning, the antisemitism envoy exchange) sit directly on this topic.

Real Facebook engagement: Facebook has no public "trending" feed of its own (Meta killed that feature in 2018), so this is the closest honest equivalent: real engagement on this week's biggest political stories, useful context given Facebook is currently his own weakest-performing platform too.

Media repurposing table: Channel names verified directly on each video's page, no login required; view counts weren't independently verified. Three are straightforward recuts (The Financial Express x2, News24), one is a Joint Committee exchange picked up by a major regional publisher (Australian Community Media), and the standout is a genuine booking, not a recut: Deepcut News chose him as the first-ever guest on its new Deepthink podcast.

Insider Mentions table: Separate from the media-repurposing table: this follows insider political-press coverage and committee/floor-level detail, tip sheets like POLITICO's Canberra Playbook plus primary-source verification against Senate Hansard, rather than general news pickup, and checks secondhand accounts against the primary record rather than repeating them uncritically.

Top Political Headlines: Story #2, the algorithm opt-out bill, has the most direct line to his own work: he was confirmed as the Greens' Digital Rights and AI spokesperson on 7 September.

NSW & portfolio headlines: Rows #1 and #2 are the strongest story of the week for him specifically: a state government extending strict youth bail laws in exactly the week his own federal inquiry found the evidence doesn't support that kind of crackdown.

YouTube channel: Recent uploads found this pass include his questioning of the government's Special Envoy to Combat Antisemitism, a hate speech bill committee exchange, defence military-exports questioning, and a National Indigenous Australians Agency estimates exchange on the Youpla scheme. All are unedited committee footage.

TikTok account: Follower and likes counts verified live on the profile 21 September 2026, no login required. Representative post lines: "Imagine you're in charge of the Government, how much would you spend to get exactly zero new submarines?" and a Defence-estimates exchange on military exports to Israel.