Lonsdale St Studio · Political Intelligence
Client Strategy Briefing

Sen. David Shoebridge

Prepared23 September 2026
Overall reach rank#18 of 23 researched
Combined reach259,370
Movement key: ▲ Moved up since last snapshot ▼ Moved down since last snapshot – No change, or no prior snapshot to compare yet
Instagram
82K
His best-reached platform; 0.68% engagement, competitive against much bigger accounts
Facebook
70K
Now his highest engagement rate of anywhere he's active (2.13%), a reversal from last pass' weakest-platform reading
TikTok
47K
Now tracked in the leaderboard at #6 of 10, up from a zero-figure reporting gap last pass. Bigger than his X following
YouTube rank
#8 of 10
Estimates/committee clips, 9,870 subscribers; his most competitive platform by rank

Follower Leaderboards

Overall (X + Instagram + Facebook + TikTok + YouTube)

Meta only (Instagram + Facebook)

TikTok followers

X (Twitter) followers

– A reporting gap that showed his TikTok account as zero has now been corrected: he's #6 of 10 on the TikTok chart. He's added to the X chart below the top 10 at his own real rank

YouTube subscribers only

– These three charts show absolute reach for the current (September) pull only; rank-by-rank movement against the prior pull is tracked in the two tables below

Real Engagement leaderboard

MoveRankNamePlatformTopic(s)Engagement RateAvg. LikesAvg. CommentsSharesChecked
–#1Senator Sarah Hanson-YoungTikTokOpposing AI/data centre expansion, calling for a moratorium to protect artists and culture8.57%1,3309312017 Sep 2026
–#2Senator David PocockTikTok"Kumar Method" ad pushing a 25% gas export tax (ourgas.com.au campaign) – no new post this week, ~3 months old6.56%1,662893229 Jun 2026 (no new post this week)
▼ 2#3Senator Jacinta Nampijinpa PriceInstagram'Labor's rules hurting aspirational Aussies'; Albanese and Rhys Muldoon 'are mates' (7.6K likes, best performer); NT gas could power Australia 200 years5.71%3,037274—17 Sep 2026 (carried forward)
–#4Bob Katter MPFacebook"Backpackers are here for a good time, not a long time" (working holiday visa)5.17%13,8001,100922 Sep 2026
▼ 1#5Senator Ralph BabetInstagram'Selling T-shirts is now newsworthy' (ABC story); No Jab No Pay repeal bill vote (best performer); 'every advantage of a prosperous nation'2.31%1,80689—17 Sep 2026 (carried forward)
▲ 13#6Senator David ShoebridgeFacebookImmigration "race to the bottom" – defends refugees from attacks2.13%1,0004893823 Sep 2026
–#7Senator Ralph BabetTikTokReflective clip on "how much things have changed" politically2.12%632661522 Sep 2026
–#8Bob Katter MPTikTokParliament speech clip: Reducing Supermarket Dominance Bill 2024 blocked – no new post this week, account inactive over a year2.0%559137403 Dec 2024 (no new post this week)
▲ 4#9Senator David ShoebridgeX (Twitter)Criticises US embassy "interference" over digital duty of care1.69%60125113623 Sep 2026
▼ 5#10Senator David PocockInstagram16 Sep photo post; AI copyright proposal vs Aussie creators (ABC interview); Red Lines Package omnibus bill (26K likes, viral outlier)1.59%10,386411—17 Sep 2026 (carried forward)
–#11Senator Sarah Hanson-YoungX (Twitter)"Well done Angus" – X account largely dormant since May 20261.54%2,60011399 May 2026 (no new post this week)
–#12Senator Pauline HansonTikTokCriticising pro-Palestine/anti-government street protests and school truancy1.36%2,19520511018 Sep 2026
▼ 4#13Senator Jacinta Nampijinpa PriceX (Twitter)Statement on arrest of federal MP for Solomon – no new post this week, stale ~2 months1.25%8417510430 Jul 2026 (no new post this week)
▼ 11#14Senator Ralph BabetFacebook"I can't believe how much things have changed" (pinned-style musing)1.18%3,60035076522 Sep 2026
–#15Tanya Plibersek MPTikTokAnnouncing child support reform to close loopholes on withheld payments1.01%12872318 Sep 2026
▼ 9#16Senator Penny WongInstagramDarcy Moore tribute (Collingwood captain, Indonesia ties); Indonesia security partnership; Nepal condolence book0.96%2,18796—17 Sep 2026 (carried forward)
–#17Senator Jacqui LambieTikTokPart 1 of an interview about AI/data centres – no new post this week, 3 weeks old0.94%25716323 Sep 2026 (no new post this week)
–#18Anthony Albanese MPTikTokInternational partnerships / "delivering for Australians" on the world stage0.86%1,166684823 Sep 2026
▼ 9#19Senator Jacqui LambieInstagramVeterans petition win 'YOU DID IT'; 'anger should not be...'; 'Interview with Claude' part three (AI)0.77%51151—17 Sep 2026 (carried forward)
–#20Senator Ralph BabetX (Twitter)"New merch alert" (Staunch apparel promo)0.77%94323023 Sep 2026

Content Performance leaderboard

RankNamePlatformTopic(s)Avg. LikesAvg. CommentsEngagement RateChecked
#1Bob Katter MPFacebook"Backpackers are here for a good time, not a long time" (working holiday visa)13,8001,1005.17%22 Sep 2026
#2Senator David PocockInstagram16 Sep photo post; AI copyright proposal vs Aussie creators (ABC interview); Red Lines Package omnibus bill (26K likes, viral outlier)10,3864111.59%17 Sep 2026 (carried forward)
#3Senator Ralph BabetFacebook"I can't believe how much things have changed" (pinned-style musing)3,6003501.18%22 Sep 2026
#4Senator Jacinta Nampijinpa PriceInstagram'Labor's rules hurting aspirational Aussies'; Albanese and Rhys Muldoon 'are mates' (7.6K likes, best performer); NT gas could power Australia 200 years3,0372745.71%17 Sep 2026 (carried forward)
#5Senator Sarah Hanson-YoungX (Twitter)"Well done Angus" – X account largely dormant since May 20262,60011.54%9 May 2026 (no new post this week)
#6Senator Pauline HansonTikTokCriticising pro-Palestine/anti-government street protests and school truancy2,1952051.36%18 Sep 2026
#7Senator Penny WongInstagramDarcy Moore tribute (Collingwood captain, Indonesia ties); Indonesia security partnership; Nepal condolence book2,187960.96%17 Sep 2026 (carried forward)
#8Senator Ralph BabetInstagram'Selling T-shirts is now newsworthy' (ABC story); No Jab No Pay repeal bill vote (best performer); 'every advantage of a prosperous nation'1,806892.31%17 Sep 2026 (carried forward)
#9Senator David PocockTikTok"Kumar Method" ad pushing a 25% gas export tax (ourgas.com.au campaign) – no new post this week, ~3 months old1,662896.56%29 Jun 2026 (no new post this week)
#10Senator Pauline HansonInstagramMigration: 'Liberal and Labor ignored Australians'; Tony Burke 'Minister for Mass Migration'; 'Labor hiding plans for another MILLION migrants' (best performer)1,5741560.38%17 Sep 2026 (carried forward)
#11Senator Sarah Hanson-YoungTikTokOpposing AI/data centre expansion, calling for a moratorium to protect artists and culture1,330938.57%17 Sep 2026
#12Anthony Albanese MPInstagramMetastatic breast cancer PBS listing; gender equality ranking; government-business partnership1,3181290.21%17 Sep 2026 (carried forward)
#13Senator Pauline HansonX (Twitter)Opening Henty Machinery Field Days 20261,200550.53%22 Sep 2026
#14Anthony Albanese MPTikTokInternational partnerships / "delivering for Australians" on the world stage1,166680.86%23 Sep 2026
#15Senator Malcolm RobertsFacebookAbolish Dept of Climate Change / withdraw from Paris Agreement1,1003240.35%23 Sep 2026
#16Anthony Albanese MPFacebook"Australia has everything to be a clean energy superpower" video1,0008940.25%23 Sep 2026
#17Senator Jacqui LambieFacebookSanjeev Gupta/Liberty Bell Bay job losses, calls for industry plan1,0001250.23%22 Sep 2026
#18Senator David ShoebridgeFacebookImmigration "race to the bottom" – defends refugees from attacks1,0004892.13%23 Sep 2026
#19Senator Penny WongFacebookRepresenting Australia at UNGA 81st session opening9837890.72%23 Sep 2026
#20Senator Pauline HansonFacebookOne Nation poll: 62% support super for take-home pay9432500.12%23 Sep 2026

Things working against him

As with the other tracked clients, none of these are content-quality problems. They're distribution, reach and findability problems, which means they're fixable without changing his voice or his portfolio focus.

His best-reached platform is now the one missing from the engagement top 20

MissInstagram: 82,000 followers, his largest platform, but 0.68% engagement puts it just outside this week's Real Engagement top 20 (#22 of 43), while his smaller Facebook and X accounts placed at #6 and #9

This is a genuine reversal from last pass, when Facebook was the weak link at 0.45% engagement and all three platforms sat inside the top 20. Facebook has since jumped to 2.13% (his best of the three, on a post that also cleared the Content Performance top 20 for the first time) and X has held a strong 1.69%. Instagram hasn't gotten worse in absolute terms, it's simply been overtaken.

Fix

Look at what changed on Facebook and X this pass, in particular the direct, unhedged framing on the immigration and digital-rights posts, and test whether the same directness works as well on Instagram, where the tone has stayed closer to a photo-and-caption format.

Facebook has broken through on raw reach; Instagram and X haven't yet

MissTwo of his three sampled posts still rank outside the Content Performance top 20 (Instagram #34, X #30 of 43), but Facebook's 1,000 avg. likes is a first: it now ranks #18

This is still mostly a reach ceiling rather than a quality problem: his content converts followers into engagement about as well as anyone tracked, and now one platform has also cleared the raw-numbers bar against nationally prominent accounts like Albanese's or Hanson's. Instagram and X haven't caught up on that measure yet, even though X in particular holds a strong engagement rate.

Fix

Whatever lifted the Facebook post, its direct framing on a live news story, is worth testing on Instagram and X specifically, rather than treating this pass's Facebook result as a one-off.

What's actually working

Real Engagement standing is genuinely competitive, and improving

Two of three sampled posts land in this week's Real Engagement top 20 of 43, out-performing several much bigger accounts on a per-follower basis

His Facebook row is the standout mover: it jumped from the bottom of last pass's table (0.45% engagement) to #6 this week at 2.13%, now his best-performing platform of the three. His X row holds a strong #9 at 1.69%, with the same high share ratio as last pass, 136 shares against an average of 601 likes, well above most other tracked accounts, meaning that post travelled substantially past his own 50,500 followers. Instagram, his largest platform, just misses this week's cut at #22, the one gap in an otherwise strong showing. Combined with the organic #auspol chatter below (his own clip is currently the #2 most-liked post in this week's #auspol conversation on X), the evidence points the same way: the content is working, and on two of three platforms it's now also clearing the raw-reach bar.

His committee work is landing in national coverage, not just on his own channels

Directly quoted in national reporting on his own Senate Youth Justice Inquiry report, published the same week as this pull

The inquiry's final report, released 18 September, had him on the record: "Politicians who want to keep communities safe should be following the evidence, not the panic." That's a genuine substantive win, evidence his committee work earns coverage independent of his social numbers, and exactly the kind of moment worth turning into native content rather than letting it exist only as press coverage (see Idea 1 below).

TikTok is already a genuine strength, not a gap that needs building

47,000 followers and 1.2M total likes, verified live on the profile. His second-biggest platform, ahead of X and closing on Instagram

Last pass this account was flagged as an untracked opportunity, then as a reporting gap even after the leaderboard added a dedicated TikTok tab; both are now resolved. His verified 47,000 followers are in the tracked data, and he ranks #6 of 10 on the leaderboard's TikTok board, ahead of Katter, Babet, Faruqi and Lambie. It's already sizeable, already active, and already built on exactly the short, single-point Estimates-clip format that performs best on the platform.

Social Trends

Live-pulled 9 September 2026 from X's own Trending tab, the #auspol hashtag search, r/australia + r/AustralianPolitics, and real Facebook post engagement, ranked by score or likes. This is the same national pull used across every client briefing this pass; the row worth noting for him specifically is marked below.

#auspol chatter on X: top 10 by likes

RankAccountPostLikes
#1@JP__75Immigration/culture-war post framed as "common sense" against "Labor's agenda"1,957
#2@madwixxyClip of David Shoebridge's speech quoting Albanese→ Idea 4 below985
#3@DangerBunkerAttacks the Attorney-General over "far-left" comments878
#4@CaraMia200Anti-Hanson meme tagged #LNPCorruptionParty676
#5@ChrisNewAccountReaction to an ABC 7:30 segment on domestic violence473
#6@MisinfoFactClip: "Albanese dismantles One Nation's agenda"377
#7@MisinfoFactGermany's AfD state election win compared to One Nation102
#8@JulianHillMPLabor MP backing the social media algorithm opt-out bill71
#9@ALeighMPAssistant Minister Andrew Leigh, same algorithm bill messaging54
#10@ALeighMPSame algorithm bill messaging, second post48

Reddit: Top 10 Hot Posts (r/australia + r/AustralianPolitics)

RankPostScoreComments
#1Flavour you can't see1,548172
#2Australian students record worst-ever reading and maths results in PISA test1,161361
#3Startup Harrison.ai lays off Australian staff, pivots to US after $32m govt investment927118
#4Barnaby Joyce says he's not "Jesus Christ", admits One Nation hasn't modelled super policyPolitical664182
#5"Reckon They've Forgotten About The Whole Gas Tax Thing Yet" Albo Asks StaffersPolitical640116
#6'Exciting' signs of survival as quolls and bandicoots reintroduced to outback4138
#7Andrew Hastie threatens One Nation with 'costly' fight over 'traitor' claimsPolitical38661
#8Value of dwellings falls 0.3%Political28978
#9PISA takeaways: good internationally, bad historically, private schools win22879
#10Foreign "AI slopaganda" network targets Australian politicians with deepfakesPolitical→ Idea 5 below22245

X (Twitter): Top 10 Trending in Australia

RankTopicCategory
#1VegemiteTrending in Australia
#2ZeldaGaming · Trending
#3Warren PickeringPoliticalTrending in Australia
#4HirdTrending in Australia
#5#thetraitorsauTrending in Australia
#6IsraelPoliticalPolitics · Trending
#7Ocarina of TimeGaming · Trending
#8RNLITrending in Australia
#9LibbaTrending in Australia
#10NintendoGaming · Trending

Real Facebook engagement, political posts only (sorted by likes)

OutletPostLikesShares
ABC NewsBlanche d'Alpuget dies54253
ABC NewsAlgorithm opt-out feeds28913
ABC NewsPM golf club membership video12115
ABC NewsVoters want greater say / dismay with major parties1074
SMHBlanche d'Alpuget dies60
CrikeyThe Snoop: Warren Pickering & more00

The political news landscape this week

Cross-checked 9 September 2026 across nine AU outlets, ranked by how many outlets carried each story. Same national pull used across every client briefing this pass. A separate table below, Political Intelligence, tracks a different signal: mentions in insider political press and committee/party-room manoeuvring, rather than general news pickup.

David Shoebridge content being repurposed in the media

ChannelVideo / episode titleWhat it isTone
The Financial Express"Shoebridge Blasts Labor's Israel Policy in Explosive Senate Speech"Recut of a Senate speechSympathetic
The Financial Express"'Dividing Communities': David Shoebridge As Antisemitism Row Explodes"Recut of committee footageNeutral / dramatic
News24"'Snarky and entitled': David Shoebridge under fire after 'cringe' interaction with RBT"Commentary on a video he posted himself, 6.25M-subscriber global clips channelCritical
Deepcut News"Senator David Shoebridge – why is Australia backing the Iran war?"Debut episode of the Deepthink podcast, he was the first guest bookedSubstantive / sympathetic
Australian Community Media"Senator David Shoebridge accuses AFP of 'radicalising kids'"Recut of a Joint Committee on Law Enforcement exchangeNeutral

Insider Mentions

SourceWhat was reportedWhy it mattersDate
Senate Hansard
corroborated by POLITICO Australia's Canberra Playbook
Contested a Senate floor ballot against Pocock for the single crossbench seat on the new AI Joint Select Committee. Playbook's account describes an earlier round where Labor was reportedly willing to give the Greens a seat, just not to him; on the floor it came down to an open vote between the two crossbenchers insteadLost 12 votes to Pocock's 49, after a one-minute floor speech calling the single-seat arrangement "a bloody outrage" and a "stitch-up," and withdrawing an unparliamentary remark about the House. Not a flattering headline, but exactly the granular, unspun floor-level detail a generic media monitor wouldn't catch, a real data point on where he currently sits in the crossbench pecking order17 Sep 2026
The Canberra TimesAt a parliamentary joint committee hearing into the National Anti-Corruption Commission, pressed acting commissioner Kylie Kilgour until she confirmed more than half the agency's senior staff, including the commissioner and CEO roles, are acting rather than substantive appointments, then told her: "That speaks to an organisation in a bit of a mess, doesn't it?"A clean, unpaid accountability moment: real committee work producing a genuine finding that made news on its own merits, independent of his social channels, the same kind of substantive credibility evidence already credited to him for the Youth Justice Inquiry in the Balance section above18 Sep 2026

Top Political Headlines: Australia

RankHeadlineOutlets
#1Albanese's undeclared golf club membership5
#2Social media algorithm opt-out bill (+ US pushback)→ Digital Rights portfolio5
#3Barnaby Joyce / One Nation early-access-super policy3
#4One Nation's Warren Pickering drug admission3
#5One Nation overtakes Labor in fresh poll2
#6Blanche d'Alpuget dies aged 824
#7Australia considers new Israel sanctions but won't join UK in banning trade with settlements2
#8Andrew Hastie vs. Hanson/Joyce "lying cowards" row2
#9Declining public trust in politicians2
#10White Australia Party High Court ruling sought1

What's happening across NSW

He represents the whole of New South Wales, not a single electorate, so this section is built differently to the ACT-only version in the Pocock briefing: it mixes NSW state politics with his own recent federal activity in the portfolios (Justice, Immigration, Foreign Affairs, Digital Rights) most relevant to NSW voters. Researched 21 September 2026 from ABC News, SBS, Greens NSW and Senate Hansard.

Top NSW & portfolio headlines this week

RankHeadlineSourceDate
#1NSW extends its strict youth bail laws (section 22C) to April 2028; Greens NSW justice spokesperson Sue Higginson calls them harmful, rushed and not evidence-basedPoliticalGreens NSW / SBS NITVCurrent
#2His own Senate committee's Youth Justice Inquiry final report lands the same week: "follow the evidence, not the panic". Only 3 senators, including him, backed raising the age of criminal responsibilityPolitical→ Idea 1 belowABC News18 Sep
#3NSW Government introduces new organised-crime legislation: bolstered police powers, some youth offenders linked to gang activity to be tried as adultsPoliticalNSW GovernmentThis week
#4NSW Liberals pledge to scrap the state's gun buyback and ownership limits for farmers if elected at the 2027 state electionPoliticalABC News19 Sep
#5ICAC hears evidence from a senior Coalition MP, inquiry closing in on NSW Opposition Leader Kellie SloanePoliticalABC NewsThis week
#6In the Senate, he accuses Labor of a migration and deportation "race to the bottom" with One Nation, comparing tactics to US ICE-style crackdownsPolitical→ Idea 2 belowSenate Hansard16 Sep
#7Government backs down on the $5,000 veterans' allied-health cap; Greens, alongside Pocock and other crossbenchers, welcome the reversalPolitical→ Idea 3 belowGreens media release17 Sep
#8Greens confirm him as the party's new spokesperson for Digital Rights and AIPolitical→ Idea 5 belowGreens media release7 Sep

Channel-level YouTube & TikTok data

Added 21 September 2026 from a direct check of his own channel and account. He doesn't run a traditional podcast, so this section replaces the Spotify data used in the Pocock briefing: his video presence is built entirely from Senate Estimates and committee-hearing clips rather than a produced show.

YouTube: "Senator David Shoebridge" (@DavidShoebridge)

MetricValue
Subscribers9,870
Leaderboard rank#8 of 10 tracked
Channel formatEstimates / committee clips

TikTok: @senatorshoebridge

MetricValue
Followers47,000
Total likes (account)1.2M
In leaderboard's tracked figures?No, shows zero
Content styleSingle-point Estimates one-liners

Where to point content this week

Two lanes: what to actually post about, and how often to post it. Both are built directly from the combined news and social trends research above, plus what the stats show is and isn't working for him.

Content ideas: what to post
IDEA 1

Use the youth-justice split-screen: his own inquiry vs. NSW's bail crackdown

His own Senate committee's Youth Justice Inquiry landed 18 September with him quoted directly: "Politicians who want to keep communities safe should be following the evidence, not the panic." The same week, NSW extended its own strict youth bail laws to April 2028, the exact kind of policy Greens NSW has called harmful and evidence-free. That's about as direct a contrast as his justice portfolio will get this year.

A short video walking through the inquiry's actual findings next to the NSW bail extension does more for his justice credibility than either story told alone.
IDEA 2

Turn the migration Senate speech into a native clip

On 16 September he told the Senate that Labor is racing One Nation to the bottom on migration and deportations, comparing the tactics to US ICE-style crackdowns. That's a sharp, quotable line already on the parliamentary record; it hasn't yet become a native social post in his own voice.

Clip the strongest exchange and post it natively rather than waiting for a third-party channel to do it first, see the YouTube section above for why that matters.
IDEA 3

Frame the veterans cap backdown as a crossbench win, not a solo one

The government's backdown on the $5,000 veterans allied-health cap is also in the Pocock briefing this pass; both crossbenchers welcomed the same reversal within a day of each other. A post that credits crossbench pressure generally, not just his own advocacy, is a stronger and more credible framing than either posting about it alone.

"The crossbench did this together" reads better than "I did this," and it's also just the more accurate version of events.
IDEA 4

Repost the clip that's already trending, natively

@madwixxy's clip of his speech quoting Albanese is currently the #2 post in this week's #auspol chatter on X at 985 likes, ahead of most professional political accounts. That's real, unpaid evidence his committee content travels; the fix is making sure his own channels carry the full clip natively rather than only existing as someone else's repost.

This is the single clearest piece of demand evidence in this whole briefing, it should shape what gets clipped next, not just this one moment.
IDEA 5

Lean into the newly-confirmed Digital Rights & AI portfolio

He was confirmed as the Greens' Digital Rights and AI spokesperson on 7 September, the same week a foreign AI-driven disinformation network targeting Australian politicians was a top-10 political story on Reddit, and the leaderboard's own Google Trending board shows AI-related search terms rising generally. That's a genuine, current opening in a portfolio he now formally owns, and one under-represented in his current content mix next to justice and immigration.

A short explainer on what this actually means for ordinary people, not a policy statement, is the format that's worked for other tracked clients' AI content this pass.
Tips: platform fixes
TIP 1

Do more of whatever just worked on Facebook and X

Facebook has flipped from his weakest engagement platform last pass (0.45%) to his strongest this pass (2.13%), and X held a strong 1.69%, both on posts with a direct, unhedged tone (defending refugees from attack, criticising the US embassy). Instagram, unchanged at 0.68%, is now relatively the softer platform. Before assuming this is a one-off, check whether the same direct framing can be repeated deliberately rather than treated as a lucky pull.

A single strong week isn't proof of a permanent fix, confirm it holds next pass before declaring Facebook solved.
TIP 2

Bring TikTok's proven format to Instagram, now that TikTok itself is fixed

TikTok isn't a build-it-from-scratch problem, and it's no longer a tracking problem either: his verified 47,000 followers are now correctly reflected in the leaderboard, putting him at #6 of 10 on the TikTok tab. The next move is to feed that same proven short, single-point clip format to Instagram, now his relatively softer platform (see Tip 1), rather than treating the two as separate content strategies.

This turns an already-solved platform into the fix for the one that hasn't caught up yet, instead of spending more effort on the platforms that are already working.
TIP 3

Give his own YouTube channel the titling treatment that already proves out on his content

Independent outlets, The Financial Express, News24, Deepcut News and Australian Community Media, are already finding, re-cutting and booking his committee and public moments, proof the material itself lands with audiences beyond his own subscriber base. Matching that same punchier titling and thumbnail treatment on his own tracked channel captures more of that upside directly, instead of leaving it entirely to outlets he doesn't control.

He doesn't need different content, he needs the same content packaged the way it already succeeds elsewhere.
TIP 4

Pair strong engagement-rate posts with a deliberate push to close the raw-reach gap

His Real Engagement numbers are genuinely competitive; his Content Performance numbers aren't, because his overall reach is smaller than the nationally prominent accounts that dominate a raw-likes table. Since the content isn't the problem, the fix is distribution: a modest paid boost or a deliberate cross-platform simulpost on his highest engagement-rate posts specifically.

Idea 1, the youth-justice split-screen, is the strongest current candidate to test this on.

The numbers behind this briefing

PlatformReachNote
Instagram82,000His best-reached platform; 0.68% engagement, competitive against much bigger accounts
Facebook70,000Now his strongest engagement rate of anywhere he's active (2.13%), a reversal from last pass' weakest reading
X (Twitter)50,500High share-to-like ratio (136 shares on a 601-average-like post), and his highest raw Content Performance rank of the three sampled platforms this week (#18 vs #30 X, #34 Instagram)
TikTok47,000Now tracked in the leaderboard's TikTok tab at #6 of 10; verified live on the profile, his second-biggest platform
YouTube9,870#8 of 10 tracked channels; estimates/committee clips, picked up by 5 genuine third-party outlets including a podcast booking

Platform mix