Sen. David Shoebridge
Follower Leaderboards
Overall (X + Instagram + Facebook + TikTok + YouTube)
Meta only (Instagram + Facebook)
TikTok followers
X (Twitter) followers
YouTube subscribers only
Real Engagement leaderboard
| Move | Rank | Name | Platform | Topic(s) | Engagement Rate | Avg. Likes | Avg. Comments | Shares | Checked |
|---|---|---|---|---|---|---|---|---|---|
| – | #1 | Senator Sarah Hanson-Young | TikTok | Opposing AI/data centre expansion, calling for a moratorium to protect artists and culture | 8.57% | 1,330 | 93 | 120 | 17 Sep 2026 |
| – | #2 | Senator David Pocock | TikTok | "Kumar Method" ad pushing a 25% gas export tax (ourgas.com.au campaign) – no new post this week, ~3 months old | 6.56% | 1,662 | 89 | 32 | 29 Jun 2026 (no new post this week) |
| ▼ 2 | #3 | Senator Jacinta Nampijinpa Price | 'Labor's rules hurting aspirational Aussies'; Albanese and Rhys Muldoon 'are mates' (7.6K likes, best performer); NT gas could power Australia 200 years | 5.71% | 3,037 | 274 | — | 17 Sep 2026 (carried forward) | |
| – | #4 | Bob Katter MP | "Backpackers are here for a good time, not a long time" (working holiday visa) | 5.17% | 13,800 | 1,100 | 9 | 22 Sep 2026 | |
| ▼ 1 | #5 | Senator Ralph Babet | 'Selling T-shirts is now newsworthy' (ABC story); No Jab No Pay repeal bill vote (best performer); 'every advantage of a prosperous nation' | 2.31% | 1,806 | 89 | — | 17 Sep 2026 (carried forward) | |
| ▲ 13 | #6 | Senator David Shoebridge | Immigration "race to the bottom" – defends refugees from attacks | 2.13% | 1,000 | 489 | 38 | 23 Sep 2026 | |
| – | #7 | Senator Ralph Babet | TikTok | Reflective clip on "how much things have changed" politically | 2.12% | 632 | 66 | 15 | 22 Sep 2026 |
| – | #8 | Bob Katter MP | TikTok | Parliament speech clip: Reducing Supermarket Dominance Bill 2024 blocked – no new post this week, account inactive over a year | 2.0% | 559 | 137 | 40 | 3 Dec 2024 (no new post this week) |
| ▲ 4 | #9 | Senator David Shoebridge | X (Twitter) | Criticises US embassy "interference" over digital duty of care | 1.69% | 601 | 251 | 136 | 23 Sep 2026 |
| ▼ 5 | #10 | Senator David Pocock | 16 Sep photo post; AI copyright proposal vs Aussie creators (ABC interview); Red Lines Package omnibus bill (26K likes, viral outlier) | 1.59% | 10,386 | 411 | — | 17 Sep 2026 (carried forward) | |
| – | #11 | Senator Sarah Hanson-Young | X (Twitter) | "Well done Angus" – X account largely dormant since May 2026 | 1.54% | 2,600 | 1 | 139 | 9 May 2026 (no new post this week) |
| – | #12 | Senator Pauline Hanson | TikTok | Criticising pro-Palestine/anti-government street protests and school truancy | 1.36% | 2,195 | 205 | 110 | 18 Sep 2026 |
| ▼ 4 | #13 | Senator Jacinta Nampijinpa Price | X (Twitter) | Statement on arrest of federal MP for Solomon – no new post this week, stale ~2 months | 1.25% | 841 | 75 | 104 | 30 Jul 2026 (no new post this week) |
| ▼ 11 | #14 | Senator Ralph Babet | "I can't believe how much things have changed" (pinned-style musing) | 1.18% | 3,600 | 350 | 765 | 22 Sep 2026 | |
| – | #15 | Tanya Plibersek MP | TikTok | Announcing child support reform to close loopholes on withheld payments | 1.01% | 128 | 72 | 3 | 18 Sep 2026 |
| ▼ 9 | #16 | Senator Penny Wong | Darcy Moore tribute (Collingwood captain, Indonesia ties); Indonesia security partnership; Nepal condolence book | 0.96% | 2,187 | 96 | — | 17 Sep 2026 (carried forward) | |
| – | #17 | Senator Jacqui Lambie | TikTok | Part 1 of an interview about AI/data centres – no new post this week, 3 weeks old | 0.94% | 257 | 16 | 32 | 3 Sep 2026 (no new post this week) |
| – | #18 | Anthony Albanese MP | TikTok | International partnerships / "delivering for Australians" on the world stage | 0.86% | 1,166 | 68 | 48 | 23 Sep 2026 |
| ▼ 9 | #19 | Senator Jacqui Lambie | Veterans petition win 'YOU DID IT'; 'anger should not be...'; 'Interview with Claude' part three (AI) | 0.77% | 511 | 51 | — | 17 Sep 2026 (carried forward) | |
| – | #20 | Senator Ralph Babet | X (Twitter) | "New merch alert" (Staunch apparel promo) | 0.77% | 943 | 2 | 30 | 23 Sep 2026 |
Content Performance leaderboard
| Rank | Name | Platform | Topic(s) | Avg. Likes | Avg. Comments | Engagement Rate | Checked |
|---|---|---|---|---|---|---|---|
| #1 | Bob Katter MP | "Backpackers are here for a good time, not a long time" (working holiday visa) | 13,800 | 1,100 | 5.17% | 22 Sep 2026 | |
| #2 | Senator David Pocock | 16 Sep photo post; AI copyright proposal vs Aussie creators (ABC interview); Red Lines Package omnibus bill (26K likes, viral outlier) | 10,386 | 411 | 1.59% | 17 Sep 2026 (carried forward) | |
| #3 | Senator Ralph Babet | "I can't believe how much things have changed" (pinned-style musing) | 3,600 | 350 | 1.18% | 22 Sep 2026 | |
| #4 | Senator Jacinta Nampijinpa Price | 'Labor's rules hurting aspirational Aussies'; Albanese and Rhys Muldoon 'are mates' (7.6K likes, best performer); NT gas could power Australia 200 years | 3,037 | 274 | 5.71% | 17 Sep 2026 (carried forward) | |
| #5 | Senator Sarah Hanson-Young | X (Twitter) | "Well done Angus" – X account largely dormant since May 2026 | 2,600 | 1 | 1.54% | 9 May 2026 (no new post this week) |
| #6 | Senator Pauline Hanson | TikTok | Criticising pro-Palestine/anti-government street protests and school truancy | 2,195 | 205 | 1.36% | 18 Sep 2026 |
| #7 | Senator Penny Wong | Darcy Moore tribute (Collingwood captain, Indonesia ties); Indonesia security partnership; Nepal condolence book | 2,187 | 96 | 0.96% | 17 Sep 2026 (carried forward) | |
| #8 | Senator Ralph Babet | 'Selling T-shirts is now newsworthy' (ABC story); No Jab No Pay repeal bill vote (best performer); 'every advantage of a prosperous nation' | 1,806 | 89 | 2.31% | 17 Sep 2026 (carried forward) | |
| #9 | Senator David Pocock | TikTok | "Kumar Method" ad pushing a 25% gas export tax (ourgas.com.au campaign) – no new post this week, ~3 months old | 1,662 | 89 | 6.56% | 29 Jun 2026 (no new post this week) |
| #10 | Senator Pauline Hanson | Migration: 'Liberal and Labor ignored Australians'; Tony Burke 'Minister for Mass Migration'; 'Labor hiding plans for another MILLION migrants' (best performer) | 1,574 | 156 | 0.38% | 17 Sep 2026 (carried forward) | |
| #11 | Senator Sarah Hanson-Young | TikTok | Opposing AI/data centre expansion, calling for a moratorium to protect artists and culture | 1,330 | 93 | 8.57% | 17 Sep 2026 |
| #12 | Anthony Albanese MP | Metastatic breast cancer PBS listing; gender equality ranking; government-business partnership | 1,318 | 129 | 0.21% | 17 Sep 2026 (carried forward) | |
| #13 | Senator Pauline Hanson | X (Twitter) | Opening Henty Machinery Field Days 2026 | 1,200 | 55 | 0.53% | 22 Sep 2026 |
| #14 | Anthony Albanese MP | TikTok | International partnerships / "delivering for Australians" on the world stage | 1,166 | 68 | 0.86% | 23 Sep 2026 |
| #15 | Senator Malcolm Roberts | Abolish Dept of Climate Change / withdraw from Paris Agreement | 1,100 | 324 | 0.35% | 23 Sep 2026 | |
| #16 | Anthony Albanese MP | "Australia has everything to be a clean energy superpower" video | 1,000 | 894 | 0.25% | 23 Sep 2026 | |
| #17 | Senator Jacqui Lambie | Sanjeev Gupta/Liberty Bell Bay job losses, calls for industry plan | 1,000 | 125 | 0.23% | 22 Sep 2026 | |
| #18 | Senator David Shoebridge | Immigration "race to the bottom" – defends refugees from attacks | 1,000 | 489 | 2.13% | 23 Sep 2026 | |
| #19 | Senator Penny Wong | Representing Australia at UNGA 81st session opening | 983 | 789 | 0.72% | 23 Sep 2026 | |
| #20 | Senator Pauline Hanson | One Nation poll: 62% support super for take-home pay | 943 | 250 | 0.12% | 23 Sep 2026 |
Things working against him
As with the other tracked clients, none of these are content-quality problems. They're distribution, reach and findability problems, which means they're fixable without changing his voice or his portfolio focus.
His best-reached platform is now the one missing from the engagement top 20
This is a genuine reversal from last pass, when Facebook was the weak link at 0.45% engagement and all three platforms sat inside the top 20. Facebook has since jumped to 2.13% (his best of the three, on a post that also cleared the Content Performance top 20 for the first time) and X has held a strong 1.69%. Instagram hasn't gotten worse in absolute terms, it's simply been overtaken.
Look at what changed on Facebook and X this pass, in particular the direct, unhedged framing on the immigration and digital-rights posts, and test whether the same directness works as well on Instagram, where the tone has stayed closer to a photo-and-caption format.
Facebook has broken through on raw reach; Instagram and X haven't yet
This is still mostly a reach ceiling rather than a quality problem: his content converts followers into engagement about as well as anyone tracked, and now one platform has also cleared the raw-numbers bar against nationally prominent accounts like Albanese's or Hanson's. Instagram and X haven't caught up on that measure yet, even though X in particular holds a strong engagement rate.
Whatever lifted the Facebook post, its direct framing on a live news story, is worth testing on Instagram and X specifically, rather than treating this pass's Facebook result as a one-off.
What's actually working
Real Engagement standing is genuinely competitive, and improving
His Facebook row is the standout mover: it jumped from the bottom of last pass's table (0.45% engagement) to #6 this week at 2.13%, now his best-performing platform of the three. His X row holds a strong #9 at 1.69%, with the same high share ratio as last pass, 136 shares against an average of 601 likes, well above most other tracked accounts, meaning that post travelled substantially past his own 50,500 followers. Instagram, his largest platform, just misses this week's cut at #22, the one gap in an otherwise strong showing. Combined with the organic #auspol chatter below (his own clip is currently the #2 most-liked post in this week's #auspol conversation on X), the evidence points the same way: the content is working, and on two of three platforms it's now also clearing the raw-reach bar.
His committee work is landing in national coverage, not just on his own channels
The inquiry's final report, released 18 September, had him on the record: "Politicians who want to keep communities safe should be following the evidence, not the panic." That's a genuine substantive win, evidence his committee work earns coverage independent of his social numbers, and exactly the kind of moment worth turning into native content rather than letting it exist only as press coverage (see Idea 1 below).
TikTok is already a genuine strength, not a gap that needs building
Last pass this account was flagged as an untracked opportunity, then as a reporting gap even after the leaderboard added a dedicated TikTok tab; both are now resolved. His verified 47,000 followers are in the tracked data, and he ranks #6 of 10 on the leaderboard's TikTok board, ahead of Katter, Babet, Faruqi and Lambie. It's already sizeable, already active, and already built on exactly the short, single-point Estimates-clip format that performs best on the platform.
Social Trends
Live-pulled 9 September 2026 from X's own Trending tab, the #auspol hashtag search, r/australia + r/AustralianPolitics, and real Facebook post engagement, ranked by score or likes. This is the same national pull used across every client briefing this pass; the row worth noting for him specifically is marked below.
#auspol chatter on X: top 10 by likes
| Rank | Account | Post | Likes |
|---|---|---|---|
| #1 | @JP__75 | Immigration/culture-war post framed as "common sense" against "Labor's agenda" | 1,957 |
| #2 | @madwixxy | Clip of David Shoebridge's speech quoting Albanese→ Idea 4 below | 985 |
| #3 | @DangerBunker | Attacks the Attorney-General over "far-left" comments | 878 |
| #4 | @CaraMia200 | Anti-Hanson meme tagged #LNPCorruptionParty | 676 |
| #5 | @ChrisNewAccount | Reaction to an ABC 7:30 segment on domestic violence | 473 |
| #6 | @MisinfoFact | Clip: "Albanese dismantles One Nation's agenda" | 377 |
| #7 | @MisinfoFact | Germany's AfD state election win compared to One Nation | 102 |
| #8 | @JulianHillMP | Labor MP backing the social media algorithm opt-out bill | 71 |
| #9 | @ALeighMP | Assistant Minister Andrew Leigh, same algorithm bill messaging | 54 |
| #10 | @ALeighMP | Same algorithm bill messaging, second post | 48 |
Reddit: Top 10 Hot Posts (r/australia + r/AustralianPolitics)
| Rank | Post | Score | Comments |
|---|---|---|---|
| #1 | Flavour you can't see | 1,548 | 172 |
| #2 | Australian students record worst-ever reading and maths results in PISA test | 1,161 | 361 |
| #3 | Startup Harrison.ai lays off Australian staff, pivots to US after $32m govt investment | 927 | 118 |
| #4 | Barnaby Joyce says he's not "Jesus Christ", admits One Nation hasn't modelled super policyPolitical | 664 | 182 |
| #5 | "Reckon They've Forgotten About The Whole Gas Tax Thing Yet" Albo Asks StaffersPolitical | 640 | 116 |
| #6 | 'Exciting' signs of survival as quolls and bandicoots reintroduced to outback | 413 | 8 |
| #7 | Andrew Hastie threatens One Nation with 'costly' fight over 'traitor' claimsPolitical | 386 | 61 |
| #8 | Value of dwellings falls 0.3%Political | 289 | 78 |
| #9 | PISA takeaways: good internationally, bad historically, private schools win | 228 | 79 |
| #10 | Foreign "AI slopaganda" network targets Australian politicians with deepfakesPolitical→ Idea 5 below | 222 | 45 |
X (Twitter): Top 10 Trending in Australia
| Rank | Topic | Category |
|---|---|---|
| #1 | Vegemite | Trending in Australia |
| #2 | Zelda | Gaming · Trending |
| #3 | Warren PickeringPolitical | Trending in Australia |
| #4 | Hird | Trending in Australia |
| #5 | #thetraitorsau | Trending in Australia |
| #6 | IsraelPolitical | Politics · Trending |
| #7 | Ocarina of Time | Gaming · Trending |
| #8 | RNLI | Trending in Australia |
| #9 | Libba | Trending in Australia |
| #10 | Nintendo | Gaming · Trending |
Real Facebook engagement, political posts only (sorted by likes)
| Outlet | Post | Likes | Shares |
|---|---|---|---|
| ABC News | Blanche d'Alpuget dies | 542 | 53 |
| ABC News | Algorithm opt-out feeds | 289 | 13 |
| ABC News | PM golf club membership video | 121 | 15 |
| ABC News | Voters want greater say / dismay with major parties | 107 | 4 |
| SMH | Blanche d'Alpuget dies | 6 | 0 |
| Crikey | The Snoop: Warren Pickering & more | 0 | 0 |
The political news landscape this week
Cross-checked 9 September 2026 across nine AU outlets, ranked by how many outlets carried each story. Same national pull used across every client briefing this pass. A separate table below, Political Intelligence, tracks a different signal: mentions in insider political press and committee/party-room manoeuvring, rather than general news pickup.
David Shoebridge content being repurposed in the media
| Channel | Video / episode title | What it is | Tone |
|---|---|---|---|
| The Financial Express | "Shoebridge Blasts Labor's Israel Policy in Explosive Senate Speech" | Recut of a Senate speech | Sympathetic |
| The Financial Express | "'Dividing Communities': David Shoebridge As Antisemitism Row Explodes" | Recut of committee footage | Neutral / dramatic |
| News24 | "'Snarky and entitled': David Shoebridge under fire after 'cringe' interaction with RBT" | Commentary on a video he posted himself, 6.25M-subscriber global clips channel | Critical |
| Deepcut News | "Senator David Shoebridge – why is Australia backing the Iran war?" | Debut episode of the Deepthink podcast, he was the first guest booked | Substantive / sympathetic |
| Australian Community Media | "Senator David Shoebridge accuses AFP of 'radicalising kids'" | Recut of a Joint Committee on Law Enforcement exchange | Neutral |
Insider Mentions
| Source | What was reported | Why it matters | Date |
|---|---|---|---|
| Senate Hansard corroborated by POLITICO Australia's Canberra Playbook | Contested a Senate floor ballot against Pocock for the single crossbench seat on the new AI Joint Select Committee. Playbook's account describes an earlier round where Labor was reportedly willing to give the Greens a seat, just not to him; on the floor it came down to an open vote between the two crossbenchers instead | Lost 12 votes to Pocock's 49, after a one-minute floor speech calling the single-seat arrangement "a bloody outrage" and a "stitch-up," and withdrawing an unparliamentary remark about the House. Not a flattering headline, but exactly the granular, unspun floor-level detail a generic media monitor wouldn't catch, a real data point on where he currently sits in the crossbench pecking order | 17 Sep 2026 |
| The Canberra Times | At a parliamentary joint committee hearing into the National Anti-Corruption Commission, pressed acting commissioner Kylie Kilgour until she confirmed more than half the agency's senior staff, including the commissioner and CEO roles, are acting rather than substantive appointments, then told her: "That speaks to an organisation in a bit of a mess, doesn't it?" | A clean, unpaid accountability moment: real committee work producing a genuine finding that made news on its own merits, independent of his social channels, the same kind of substantive credibility evidence already credited to him for the Youth Justice Inquiry in the Balance section above | 18 Sep 2026 |
Top Political Headlines: Australia
| Rank | Headline | Outlets |
|---|---|---|
| #1 | Albanese's undeclared golf club membership | 5 |
| #2 | Social media algorithm opt-out bill (+ US pushback)→ Digital Rights portfolio | 5 |
| #3 | Barnaby Joyce / One Nation early-access-super policy | 3 |
| #4 | One Nation's Warren Pickering drug admission | 3 |
| #5 | One Nation overtakes Labor in fresh poll | 2 |
| #6 | Blanche d'Alpuget dies aged 82 | 4 |
| #7 | Australia considers new Israel sanctions but won't join UK in banning trade with settlements | 2 |
| #8 | Andrew Hastie vs. Hanson/Joyce "lying cowards" row | 2 |
| #9 | Declining public trust in politicians | 2 |
| #10 | White Australia Party High Court ruling sought | 1 |
What's happening across NSW
He represents the whole of New South Wales, not a single electorate, so this section is built differently to the ACT-only version in the Pocock briefing: it mixes NSW state politics with his own recent federal activity in the portfolios (Justice, Immigration, Foreign Affairs, Digital Rights) most relevant to NSW voters. Researched 21 September 2026 from ABC News, SBS, Greens NSW and Senate Hansard.
Top NSW & portfolio headlines this week
| Rank | Headline | Source | Date |
|---|---|---|---|
| #1 | NSW extends its strict youth bail laws (section 22C) to April 2028; Greens NSW justice spokesperson Sue Higginson calls them harmful, rushed and not evidence-basedPolitical | Greens NSW / SBS NITV | Current |
| #2 | His own Senate committee's Youth Justice Inquiry final report lands the same week: "follow the evidence, not the panic". Only 3 senators, including him, backed raising the age of criminal responsibilityPolitical→ Idea 1 below | ABC News | 18 Sep |
| #3 | NSW Government introduces new organised-crime legislation: bolstered police powers, some youth offenders linked to gang activity to be tried as adultsPolitical | NSW Government | This week |
| #4 | NSW Liberals pledge to scrap the state's gun buyback and ownership limits for farmers if elected at the 2027 state electionPolitical | ABC News | 19 Sep |
| #5 | ICAC hears evidence from a senior Coalition MP, inquiry closing in on NSW Opposition Leader Kellie SloanePolitical | ABC News | This week |
| #6 | In the Senate, he accuses Labor of a migration and deportation "race to the bottom" with One Nation, comparing tactics to US ICE-style crackdownsPolitical→ Idea 2 below | Senate Hansard | 16 Sep |
| #7 | Government backs down on the $5,000 veterans' allied-health cap; Greens, alongside Pocock and other crossbenchers, welcome the reversalPolitical→ Idea 3 below | Greens media release | 17 Sep |
| #8 | Greens confirm him as the party's new spokesperson for Digital Rights and AIPolitical→ Idea 5 below | Greens media release | 7 Sep |
Channel-level YouTube & TikTok data
Added 21 September 2026 from a direct check of his own channel and account. He doesn't run a traditional podcast, so this section replaces the Spotify data used in the Pocock briefing: his video presence is built entirely from Senate Estimates and committee-hearing clips rather than a produced show.
YouTube: "Senator David Shoebridge" (@DavidShoebridge)
| Metric | Value |
|---|---|
| Subscribers | 9,870 |
| Leaderboard rank | #8 of 10 tracked |
| Channel format | Estimates / committee clips |
TikTok: @senatorshoebridge
| Metric | Value |
|---|---|
| Followers | 47,000 |
| Total likes (account) | 1.2M |
| In leaderboard's tracked figures? | No, shows zero |
| Content style | Single-point Estimates one-liners |
Where to point content this week
Two lanes: what to actually post about, and how often to post it. Both are built directly from the combined news and social trends research above, plus what the stats show is and isn't working for him.
Use the youth-justice split-screen: his own inquiry vs. NSW's bail crackdown
His own Senate committee's Youth Justice Inquiry landed 18 September with him quoted directly: "Politicians who want to keep communities safe should be following the evidence, not the panic." The same week, NSW extended its own strict youth bail laws to April 2028, the exact kind of policy Greens NSW has called harmful and evidence-free. That's about as direct a contrast as his justice portfolio will get this year.
Turn the migration Senate speech into a native clip
On 16 September he told the Senate that Labor is racing One Nation to the bottom on migration and deportations, comparing the tactics to US ICE-style crackdowns. That's a sharp, quotable line already on the parliamentary record; it hasn't yet become a native social post in his own voice.
Frame the veterans cap backdown as a crossbench win, not a solo one
The government's backdown on the $5,000 veterans allied-health cap is also in the Pocock briefing this pass; both crossbenchers welcomed the same reversal within a day of each other. A post that credits crossbench pressure generally, not just his own advocacy, is a stronger and more credible framing than either posting about it alone.
Repost the clip that's already trending, natively
@madwixxy's clip of his speech quoting Albanese is currently the #2 post in this week's #auspol chatter on X at 985 likes, ahead of most professional political accounts. That's real, unpaid evidence his committee content travels; the fix is making sure his own channels carry the full clip natively rather than only existing as someone else's repost.
Lean into the newly-confirmed Digital Rights & AI portfolio
He was confirmed as the Greens' Digital Rights and AI spokesperson on 7 September, the same week a foreign AI-driven disinformation network targeting Australian politicians was a top-10 political story on Reddit, and the leaderboard's own Google Trending board shows AI-related search terms rising generally. That's a genuine, current opening in a portfolio he now formally owns, and one under-represented in his current content mix next to justice and immigration.
Do more of whatever just worked on Facebook and X
Facebook has flipped from his weakest engagement platform last pass (0.45%) to his strongest this pass (2.13%), and X held a strong 1.69%, both on posts with a direct, unhedged tone (defending refugees from attack, criticising the US embassy). Instagram, unchanged at 0.68%, is now relatively the softer platform. Before assuming this is a one-off, check whether the same direct framing can be repeated deliberately rather than treated as a lucky pull.
Bring TikTok's proven format to Instagram, now that TikTok itself is fixed
TikTok isn't a build-it-from-scratch problem, and it's no longer a tracking problem either: his verified 47,000 followers are now correctly reflected in the leaderboard, putting him at #6 of 10 on the TikTok tab. The next move is to feed that same proven short, single-point clip format to Instagram, now his relatively softer platform (see Tip 1), rather than treating the two as separate content strategies.
Give his own YouTube channel the titling treatment that already proves out on his content
Independent outlets, The Financial Express, News24, Deepcut News and Australian Community Media, are already finding, re-cutting and booking his committee and public moments, proof the material itself lands with audiences beyond his own subscriber base. Matching that same punchier titling and thumbnail treatment on his own tracked channel captures more of that upside directly, instead of leaving it entirely to outlets he doesn't control.
Pair strong engagement-rate posts with a deliberate push to close the raw-reach gap
His Real Engagement numbers are genuinely competitive; his Content Performance numbers aren't, because his overall reach is smaller than the nationally prominent accounts that dominate a raw-likes table. Since the content isn't the problem, the fix is distribution: a modest paid boost or a deliberate cross-platform simulpost on his highest engagement-rate posts specifically.
The numbers behind this briefing
| Platform | Reach | Note |
|---|---|---|
| 82,000 | His best-reached platform; 0.68% engagement, competitive against much bigger accounts | |
| 70,000 | Now his strongest engagement rate of anywhere he's active (2.13%), a reversal from last pass' weakest reading | |
| X (Twitter) | 50,500 | High share-to-like ratio (136 shares on a 601-average-like post), and his highest raw Content Performance rank of the three sampled platforms this week (#18 vs #30 X, #34 Instagram) |
| TikTok | 47,000 | Now tracked in the leaderboard's TikTok tab at #6 of 10; verified live on the profile, his second-biggest platform |
| YouTube | 9,870 | #8 of 10 tracked channels; estimates/committee clips, picked up by 5 genuine third-party outlets including a podcast booking |